Stanford Resources Projects Global Market for OLED Displays to Reach $1.6 Billion in 2007, for 63% Annual Growth.

Business/High-Tech Editors

SAN JOSE, Calif.--(BUSINESS WIRE)--March 20, 2001

Stanford Resources, Inc., the leading market research firm focusing on the global electronic display industry, has released its report Organic Light-Emitting Diode Displays, in which it projects the worldwide market for OLED displays will grow to $1.6 billion in 2007, or 63% a year over that period.

The OLED display market for 2001 will be valued at $84 million, according to Dr. Kimberly Allen, Director of Technology and Strategic Research at Stanford Resources.

"The interest and investment in OLED displays in the past year has been phenomenal," Allen said. "The popularity of handheld electronics and other devices requiring a small, bright, flat-panel display creates the perfect climate for commercialization of this technology. This is one of many factors supporting OLED's strong growth."

Allen noted that the immediate task for OLED display companies is to establish a reliable manufacturing infrastructure. "Because challenges are sure to crop up, the OLED market will likely be supply-constrained during the next few years," she said.

Among the industries that promise to be big consumers of OLED displays are the communication and consumer electronics segments. In 2007, about 76% of OLED displays (in terms of value) will be procured by those two industry segments.

"Looking farther to the future, OLED technology offers the promise of inexpensive manufacturing," Allen said. "Making bright color displays with active matrix liquid crystal display technology has proven to be very capital intensive. OLED displays of all sizes have the potential to be manufactured at far lower costs. Such displays may be a glimpse of the future of flat-panel technology."

Organic Light-Emitting Diode Displays provides a complete analysis of the OLED display industry. The database presents units, market value, and average selling price of OLED displays for 1999-2007 across 47 application categories (grouped into six industry segments), ten sizes, both drive types (active and passive matrix), and five regions of the world. The report also contains a strategic analysis of the emerging OLED industry; technical information on OLED materials, devices, and manufacturing processes; and profiles of OLED players. Each copy of the report comes with a CD-ROM containing the full database.

Key findings from the second edition of Organic Light-Emitting Diode Displays include:

-- Approximately 3.2 million OLED displays will be sold in 2001. Unit shipments
will grow to more than 195 million in 2007.

-- Direct-view active matrix OLED displays will reach the market in small
quantities in 2004. The active matrix OLED market will expand rapidly to $516
million in 2007, although active matrix displays will only account for 6% of
the units in 2007.

-- Small graphic OLED displays (less than 5 inches in diagonal), which
represent the first OLED products in the market, will continue to dominate. In
2007, 67% of both units and value will come from small graphic displays.

-- In 2007, a total of 82% of the OLED display units and 76% of the value will
come from the communication and consumer segments of the market, primarily from
such products as cellular telephones, camcorder viewfinders, and handheld
games.

-- Cellular Telephones: The largest application for OLED displays will be in
cellular telephone handsets. Full-color, passive matrix displays will appear in
handsets starting in 2002. By 2007, nearly 100 million OLED cell phone displays
will be sold, 30% of which will be full color passive matrix, and 6% of which
will be full color active matrix.

-- Automobile Displays: The automobile display market, exemplified by the car
stereo displays on the market since 1998, will continue to be a lucrative one
for OLED technology, growing to $145 million in 2007. Specifically, 38% of
these automobile displays will be active matrix, and 20% will be 5 inches or
larger in diagonal size.

-- The vast majority of OLED displays will be integrated into products in Asia:
62% of the total end products will be made in the Far East and 25% in Japan in
2007.

Stanford Resources, the leading market research firm focusing on the global electronic display industry, publishes numerous annual and quarterly reports on the electronic display industry, including Monitor Market Trends, Monitrak, Flat Panel Monitrak, Liquid Crystal Displays, Plasma Display Panels, Projection Displays and Organic Light-Emitting Diode Displays. The company also provides a wide range of management consulting services and will host the 18th Annual Flat Information Displays Conference in December in Monterey, Calif. A wholly-owned subsidiary of iSuppli Corporation, Stanford Resources is on the Internet at www.stanfordresources.com.

iSuppli is staging a revolution in the procurement and volume flow of electronic components. By bringing together new tools and techniques, iSuppli has created a global platform for electronic component makers and electronic OEMs to slash supply and procurement costs by as much as 90%, reduce inventories, limit product shortages and increase value for customers. The company is hosting its 2nd Annual Supply and Demand Outlook Conference in San Antonio, Texas from October 3-5, 2001. More information is available at www.isuppli.com.

For information on Organic Light-Emitting Diode Displays, please contact Debbie Herscovitz at 408/360-8400, or visit www.stanfordresources.com.