St. Regis Makes the Next Stop on Its Global Expedition with the Debut of the St. Regis Bahrain.

St. Regis Continues Dynamic Growth Path as it Announces Plans to Expand in the Middle East

NEW YORK -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced plans to debut a St. Regis hotel in Bahrain, one of the most thriving travel destinations in the Middle East. The St. Regis Bahrain will be located on a reclaimed island facing Manama's city centre. Scheduled to open in 2011, the 300-room hotel will introduce an unrivaled dimension of luxury and bespoke service at one of the world's best addresses.

"We define St. Regis by our guests and the experiences and services they demand and expect. Nothing less than an unrivaled dimension of luxury and bespoke service - from arrival to departure, and beyond - will do," said Ross Klein, President of Starwood's Luxury Brands Group. "The thriving city of Bahrain engages visitors with its eclectic mix of mosques, markets, skyscrapers and casinos, creating a richly textured cosmopolitan setting perfect for our global St. Regis guests. From Bahrain to Buenos Aires, Mexico City to Macau, St. Regis is committed to designing custom-tailored guest experiences in the best addresses around the world."

Boasting five thousand years of history, Bahrain is one of most frequented destinations in the Middle East due to its rich archaeological treasures, natural beauty, and rapidly evolving contemporary culture. Reachable via two access roads, the reclaimed island will be located just to the west of Reef Island and less than a mile north of Manama's Seef, the capital's bustling, commercial district. Just a 15-minute drive from Bahrain International Airport, The St. Regis Bahrain will be close to both Bahrain Bay and the King Fahd Causeway - a 15-mile bridge connecting Bahrain with Saudi Arabia. Guests can explore a variety of nearby attractions including traditional and modern shops at Manama Souq, the Al Fateh Mosque and the Bahrain Grand Prix - the only Formula One race track in the Middle East.

The St. Regis Bahrain will offer an impressive range of facilities including four restaurants, a large spa, and more than 3,000 square feet of meeting and conference space. Following in the tradition of the legendary St. Regis Hotel, New York, The St. Regis Bahrain will offer a sophisticated, seductive ambiance, enhanced by meticulous design touches, fresh flower arrangement, exquisite cuisine and the renowned St. Regis Butler service. Trained in the English tradition, the butlers provide ever-present yet unobtrusive service while anticipating guest needs and customizing each guest's stay according to his or her specific tastes and preferences.

"We are thrilled to introduce St. Regis to Bahrain following the recent announcement of the St. Regis Hotel in Doha, Qatar and The St. Regis Cairo, Egypt," said Roeland Vos, President Europe, Africa and Middle East. "The signing of The St. Regis Bahrain is another sign of Starwood's commitment to develop all its brands in the fast-growing Middle East region, offering opportunities for guests and visitors to experience a new level of luxury, elegance and service."

About St. Regis Hotels & Resorts

Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St. Regis properties in Atlanta-Buckhead, Baha Mar, The Bahamas, Bahia Beach, Puerto Rico, Bal Harbour and Deer Crest in North America, and in Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok, Jakarta, Lhasa, Macao, Osaka and Tianjin. In the Middle East, St. Regis will expand in Cairo and Doha. Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis[R], The Luxury Collection[R], Sheraton[R], Westin[R], Four Points[R] by Sheraton, W[R], Le Meridien[R] and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com/pressclub

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)