Printer Friendly

Sprint Nextel Recognized for Marketing to the Hispanic Market.

Adweek's Marketing Y Medios(TM) Awards Sprint "Marketer of the Year for 2006"

OVERLAND PARK, Kan. -- Sprint Nextel (NYSE:S) was recognized last night by Marketing y Medios - a leading publication that covers Hispanic-targeted marketing, advertising and media - as "Marketing y Medios' Marketer of the Year for 2006," an award given to an elite group of companies that have demonstrated exemplary marketing to the Hispanic community. Sprint received this award at a celebration event held in conjunction with the ANA Multicultural Marketing Conference in Los Angeles.

The editors of Adweek's Marketing y Medios looked at the outstanding individuals who have made inroads into the U.S. Hispanic marketplace on behalf of their respective companies, looking at current strategies, planning, grass-roots marketing and an entrepreneurial spirit that sets marketers apart from competitors. Isaac Mizrahi, director of multicultural marketing for Sprint, was presented the award on behalf of the company.

"What an honor it is to be recognized by Marketing y Medios for focusing on a growing and very important market, one that is not only important to Sprint but that is helping shape the very framework of our country," said Mizrahi. "Wireless services are changing the way we live, work and play, and Sprint is at the forefront of providing the Hispanic community with innovative products and services, giving customers the power to do more in more places."

In addition to being the first carrier to introduce a live Spanish TV service for wireless phones earlier this year with the launch of Sprint TV En Vivo, Sprint is actively demonstrating its commitment to the Hispanic community through two high-profile Latin music sponsorships that deliver Latin music fans with unique, Spanish-language wireless content, delivered via the high-speed Sprint Power Vision(SM) Network.

* Sprint is a title sponsor of the 2007 U.S. Tour of MANEu, one of the hottest Mexican rock bands of all times. Exclusive content was made available via the Sprint Power Vision(SM) Network in August.

* Sprint is also a sponsor of a new venture with Bad Boy Latino, a music label created by Emilio Estefan and Sean "Diddy" Combs that showcases emerging Latino artists and is distributed by Warner Music Group. Sprint introduced ChristianDaniel, the first Bad Boy Latino artist, by making his single release, titled DE[thorn]nde QuedarEin, video and the self-titled album available on the Sprint Power Vision(SM) Network two weeks before wider commercial distribution - a first in the U.S. mobile space.

In September, Sprint was honored by the U.S. Hispanic Chamber of Commerce (USHCC), the largest and most influential advocate for Hispanic-owned businesses in the United States. Sprint was named its 2006 "Corporation of the Year," receiving the President's Award, the highest award bestowed on any company by the USHCC.

Sprint has been widely recognized for its commitment to inclusion and diversity. In addition to the Marketing y Medios and USHCC awards, Sprint has received recognition from Black MBA Magazine,, DiversityInc., Hispanic Magazine, Hispanic Network Magazine, the Human Rights Campaign, the Kansas City Asian American Chamber of Commerce, the Minority Business and Professional Network, the Northern Virginia Urban League and PR News. A complete list of 2006 Sprint Nextel awards is available at

For more information about Sprint's innovative products and services for the Hispanic community, visit For more information about Sprint's commitment to diversity, visit

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Nov 13, 2006
Previous Article:NEC Supports Texas County's Safety Initiatives With Integrated Fingerprint and Palm Print Identification System.
Next Article:Pacer Takes Home Two "Quest for Quality" Gold Medals in 2006 for Service Excellence.

Related Articles
Sprint Nextel Provides Flair for the ''Dramatic'' with a NASCAR Awards Ceremony First; Fan Voting for 2005 Most Dramatic Moment Presented by Sprint...
Sprint Delivers First Spanish-Language Live TV Service for Mobile Phones in U.S.; Powered by MobiTV(R), Sprint TV En Vivo Includes 15 Multimedia...
Sprint Sponsors MANA U.S. Tour and Bad Boy Latino's First Artist Release; Exclusive Content from Top Latin Artists Available on Sprint Power...
Sprint Nextel Receives Top Marks for Inclusion and Diversity; Receives Perfect 100% Score on Human Rights Campaign's Corporate Equality Index for...
Sprint Nextel Granted Stay in Ongoing Dispute With iPCS.
Sprint Nextel Receives Top Honor from U.S. Hispanic Chamber of Commerce.
MANA "Live and in Concert" from Los Angeles to Sprint Phones Nationwide.
Sprint Launches Two Spanish Chat Communities to Commemorate "Twelve Days of Power Shopping".
CEO Gary Forsee Named as Chairman of Sprint Nextel.
Sprint Launches Multimedia Campaign with Sponsorship of MANA U.S. Tour.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters