Sprint Nextel Hits the Slopes with Jonny Moseley; Former Skiing Champion Delivers Exclusive Video Highlights and Other Unique Content and Messaging to Sprint Customers from Italy.OVERLAND PARK Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , Kan. -- Sprint (NYSE NYSE See: New York Stock Exchange :S), leveraging its long-standing relationship with the US Ski Team and US Snowboarding, will feature former moguls skiing champion Jonny Moseley Jonny Moseley (born August 27, 1975) is the first Puerto Rican to become a member of the U.S. Ski Team. Early years Moseley was born in San Juan, Puerto Rico. In 1978, he saw snow for the first time when his family went on a trip to California. as a Torino correspondent for a series of 60- to 90-second vignettes called the "Sprint Ski Patrol A ski patrol is an organization that provides first aid and rescue services to skiers and participants of other snow sports, either at a ski area or in a backcountry setting. " that will run Feb. 10-26. Moseley also will be featured in two consumer-focused advertisements that will run in 20 markets throughout the country during the same time period. Through the vignettes, Moseley will give Sprint customers a behind-the-scenes look at life in Torino, life at the Sprint US Ski Team House, freestyle victory celebrations, tips for skiing/snowboarding and team Sprint family and friend interviews. The vignettes will be taped daily from Italy and available to Sprint customers to view the following day on select Sprint phones via Sprint TV(SM) on channel 44. The vignettes also will be available at www.connect2Torino.com. "Sprint has been involved with the US Ski Team and US Snowboarding for more than a decade, and our company's financial support helps these athletes train and compete all over the world," said Chad Biggs, manager of sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. for Sprint. "Jonny is the ideal person to be the face in Torino for Sprint wireless customers because he's a well-known champion, he's extremely dynamic and he appeals to our target audience." In addition to the vignettes, Sprint customers can view other video highlights from Torino daily on their phones. The highlights will be available Feb. 10-26 on a dedicated Sprint TV channel and is also available to Sprint TV Live subscribers. The channel will be updated daily with highlights of the most exciting and crucial competitions. Moseley also is featured in two new ski-themed Sprint ads debuting during the same time period. In one, titled "Crevasse crevasse (krəvăs`), large crack in the upper surface of a glacier, formed by tension acting upon the brittle ice. Transverse crevasses occur where the grade of the glacier bed becomes suddenly steeper; longitudinal crevasses, where the glacier ," Moseley finds himself in a humorous predicament on the mountain and uses his Nextel phone to walkie-talkie for help. Additionally, Sprint will air two other new consumer-focused ads and three new business-focused advertisements. About Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind Sprint Nextel offers a comprehensive range of wireless and wireline communications services to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone (communications, networking) Internet backbone - High-speed networks that carry Internet traffic. These communications networks are provided by companies such as AT&T, GTE, IBM, MCI, Netcom, Sprint, UUNET and consist of high-speed links in the T1, T3, OC1 and OC3 ranges. . For more information, visit www.sprint.com. |
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