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Sprint Furthers Its Mobile Music Leadership; Sprint Music Store(SM) First to Announce Reaching Two Million Downloads, While Also Receiving Two Awards.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- The Sprint (NYSE NYSE

See: New York Stock Exchange
:S) Music Store(SM), the first music service in the U.S. to allow song downloads over the air, is now the first wireless music service in the U.S. to announce that two million songs have been downloaded since its launch on Oct. 24, 2005. Additionally, the Sprint Music
This article is unrelated to www.sprintmusic.com


Sprint Music Pty Ltd is an independent record label set up by Australian rock band Midnight Oil to publish their music.
 Store was honored last night with two high-profile industry awards, Wireless Week's Excellence Award for Mobile Content and Outlook 4Mobility's Innovation Award, during the CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2006 conference in Las Vegas.

"The momentum of the Sprint Music Store is remarkable and truly an industry first, with our second million downloads reached in less time than our first million. Since we stopped offering free promotional incentives on January 14, the usage of the Sprint Music Store has actually increased, so our customers are clearly seeing the value in the convenience and ease of use of the Sprint Music Store. We're also very pleased that recognition of the Sprint Music Store extends to well-known industry observers such as Wireless Week and Outlook 4Mobility," said Nancy Beaton, director, entertainment and personalization for Sprint.

Wireless Week's annual Excellence Award for Mobile Content recognizes the single-most exemplary achievement for mobile content during the past year. Wireless Week's editors and writers submitted nominations for the award, and its editorial board ultimately selected the Sprint Music Store as the recipient. Criteria for the award is based on six categories: (1) vision and leadership, (2) subscriber growth, (3) marketing savvy and innovation, (4) customer and community service, (5) peer respect and (6) financial performance.

The Innovation Award from Andrew Seybold's wireless analyst and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, Outlook 4Mobility, was presented to the Sprint Music Store for being the first mobile music service in the U.S. to announce one million song downloads on February 15, 2006. This year Sprint is one of only six companies to receive an Innovation Award, which honors outstanding achievements throughout the entire wireless industry.

The Sprint Music Store allows customers to browse, preview and purchase songs while on the go anywhere on the nationwide Sprint Power Vision(SM) network. A growing selection of more than 400,000 songs from virtually every genre is available via EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC.  Music, SONY BMG Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann) completed on August 5, 2004.  MUSIC ENTERTAINMENT, Warner Music Group Warner Music Group (WMG) is one of the four major record labels.

Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc.
 and Universal Music Group.

Key advantages of the Sprint Music Store are:

--Instant ability to download songs right over the air to the phone

--Second song copy is available for download to a computer

--Intuitive easy-to-use interface and menus

--Quick access directly from the phone's main menu

--Fast downloads (generally less than 45 seconds per song)

--Storage is increasable (for example, up to 1,000 songs with 1G optional memory card)

--Ability to transfer additional unprotected CD or MP3 files to the phone via a USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 cable

For $2.50 per song, customers receive two copies of the song - one for their phone and another for their PC. Customers can also burn their music to a CD using Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. . To use the Sprint Music Store, a Sprint phone enabled for the Sprint Power Vision network is required, and a data plan is recommended.

About Sprint Music

Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:

--a service that allows full-length songs to be downloaded over the air via the Sprint Music Store, which became the first mobile music service to announce one million and, soon afterwards, two million song downloads

--live TV and exclusive video and audio of a full-length rock concert (Bon Jovi This article or section reads like a and may need a .
Please help [ to improve this article] to make it in tone and meet Wikipedia's .
)

--streaming music and continues to provide exclusive streaming music channels, including SIRIUS Music and Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and  Radio

--video ringers, which play clips from music videos instead of a traditional ring,

--ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ring tones via ToneMaker DJ

--gold and platinum awards when artists' albums sell 500,000 and one million Music Tones respectively

About Sprint Nextel

Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 6, 2006
Words:739
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