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Spreads-single.


CLIENT: Pfizer Animal Health, New York--Mike Layfield

AGENCY: Rhea rhea, in zoology
rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in.
 & Kaiser Marketing Communications, Naperville, Ill.--Jim Zumwalt

MESSAGE: Every milk producer who uses antibiotics in his dairy herd has to worry about the risk of contaminating a tank of milk. By using Excenel[R] RTU (Remote Terminal Unit) A device that collects data from data acquisition equipment and sends them to the main system over a wired or wireless network. See SCADA. , which has zero percent milk discard, a dairyman dairyMAN

a dairy computer program designed to aid dairy herd health and production management. Originates from Massey University, New Zealand.
 does not have to worry about contaminated milk and can have 100 percent peace of mind that he is selling quality milk.

AUDIENCE: Dairy producers who use antibiotics/penicillin to treat their dairy herds; dairy publications.

MERIT: Dow AgroSciences Canada / AdFarm

NATIONAL FINALISTS: Bayer CropScience /AdFarm New Holland North America / Colle+McVoy Bayer HealthCare LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 / Stephens & Associates Advertising BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California)
BASF Badische Anilin und Soda Fabrik (German chemical products company)
BASF Builders Association of South Florida
 / Brighton Syngenta Crop Protection / Martin|Williams Bayer CropScience / Rhea & Kaiser Marketing Communications Crompton/Uniroyal Chemical / Fruehling Communications Pioneer Hi-Bred International Inc. / McCormick Company
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Pfizer Animal Health marketing its products
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1U2NY
Date:Apr 1, 2004
Words:134
Previous Article:Company-funded, consumer-directed activities.(marketing)
Next Article:Spreads-series.(Seeds Producers marketing)(Brief Article)
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