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Articles
1-145 out of 145 article(s)
| Title |
Author |
Type |
Date |
Words |
| A note from the SMA president. |
Bennett, Gregg |
|
Mar 1, 2013 |
570 |
| Industry insider: Greg Downey. |
McKelvey, Steve |
Interview |
Mar 1, 2013 |
2457 |
| Selling premium seating in today's sport marketplace. |
Lawrence, Heather J.; Contorno, Ron T.; Steffek, Brandon |
Report |
Mar 1, 2013 |
8015 |
| Fortune 100 companies: insight into premium seating ownership. |
Titlebaum, Peter; Lawrence, Heather; Moberg, Chris; Ramos, Christina |
Report |
Mar 1, 2013 |
8457 |
| New FTC Guides impact use of social media for companies and athlete endorsers. |
McKelvey, Steve; Masteralexis, James T. |
Report |
Mar 1, 2013 |
2896 |
| Development of a brand extension decision-making model for professional sport teams. |
Walsh, Patrick; Lee, Seungbum |
|
Dec 1, 2012 |
8615 |
| Jordan v. Jewel Food Stores, Inc.: do the shoes make the man? |
Goins, Jonathan |
|
Dec 1, 2012 |
2022 |
| Developing a pricing strategy for the Los Angeles Dodgers. |
Parris, Denise Linda; Drayer, Joris; Shapiro, Stephen L. |
Case study |
Dec 1, 2012 |
6833 |
| What is Soccerex? Soccerex undoubtedly the global leader for promoting the business of football, hosts its first West African seminar at the Oriental Hotel in Lagos, Nigeria on the 27th and 28th of September. Co-hosted by the Lagos State Football Association (LSFA), the event, which is to promote the development of football in the sub-region, is destined to be a regular occasion in the years to come. |
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Oct 1, 2012 |
393 |
| "Soccerex is here to stay in Africa": Duncan Revie, Soccerex's founder and CEO, the son of the late England and leeds united manager Don Revie, gives his thoughts on the organisation and its growing role in African football. |
Revie, Duncan |
Interview |
Oct 1, 2012 |
465 |
| False advertising on enhanced water labels: an analysis of Ackerman v. The Coca-Cola Company. |
Brison, Natasha T. |
Report |
Sep 1, 2012 |
2639 |
| The Robins Center: is less more? |
Richardson, John; Raggio, Randle D. |
Case study |
Jun 1, 2012 |
7434 |
| A note from the SMA President. |
Schwarz, Eric C. |
|
Jun 1, 2012 |
742 |
| Industry insider: Paul Deighton. |
Burton, Rick; Falk, David B.; O'Reilly, Norm |
Interview |
Jun 1, 2012 |
1464 |
| Differentiation of social marketing and cause-related marketing in US professional sport. |
Pharr, Jennifer R.; Lough, Nancy L. |
Report |
Jun 1, 2012 |
7634 |
| The ongoing fight for the fighting Sioux. |
Mercado, Haylee Uecker; Grady, John |
Report |
Jun 1, 2012 |
2643 |
| Industry insider: ticket sales and the NBA lockout. |
McKelvey, Steve |
Interview |
Mar 1, 2012 |
2143 |
| Time out! Federal court decision clarifies ownership of broadcast rights in high school sports events. |
Osborne, Barbara; Batista, Paul J. |
Case overview |
Mar 1, 2012 |
2215 |
| Creating a sonic identity for the University of Houston. |
Ballouli, Khalid; Bennett, Gregg |
Case study |
Mar 1, 2012 |
6454 |
| Looking forward: a vision for sport marketing inquiry and scholarship. |
Sutton, William A. |
|
Dec 1, 2011 |
4233 |
| Conference calendar. |
|
Calendar |
Dec 1, 2011 |
172 |
| A note from the SMA President. |
Schwarz, Eric C. |
|
Dec 1, 2011 |
515 |
| Industry insider: Bernard J. Mullin. |
Apostolopoulou, Artemisia |
Interview |
Dec 1, 2011 |
2632 |
| Reviewing 20 years of practitioner profiles. |
|
|
Dec 1, 2011 |
1665 |
| Sport Marketing Quarterly's top 20 in 20 years. |
Lough, Nancy L.; Brann, Matthew L. |
|
Dec 1, 2011 |
5664 |
| FIFA World Cup brand elements and local inspirations. |
Weszka, Pawel |
Case study |
Sep 1, 2011 |
7631 |
| A note from the SMA president. |
Schwarz, Eric C. |
Conference news |
Jun 1, 2011 |
421 |
| Industry Insider: sales panel. |
Kadlecek, Jim |
Interview |
Jun 1, 2011 |
4551 |
| Implementing a ticket sales force in college athletics: a decade of challenges. |
Bouchet, Adrien; Ballouli, Khalid; Bennett, Gregg |
Report |
Jun 1, 2011 |
6424 |
| A framework for developing customer orientation in ticket sales organizations. |
Smith, J. Garry; Roy, Donald P. |
Report |
Jun 1, 2011 |
7148 |
| Ticket sales coaching innovation: a few pages from Paul Brown's playbook. |
Irwin, Richard L.; Sutton, William A. |
Report |
Jun 1, 2011 |
6897 |
| The Fourth Circuit's application of the fair use doctrine in Bouchat v. Baltimore Ravens, Ltd. P'Ship. |
Baker, Thomas A., III; Byon, Kevin K. |
Case overview |
Jun 1, 2011 |
2249 |
| Marketing the 'big game': developing a student rewards program in college basketball. |
Peetz, Ted B. |
|
Jun 1, 2011 |
5130 |
| Industry insider: Ed Kiernan. |
Kadlecek, Jim |
Interview |
Mar 1, 2011 |
1598 |
| Sport slogans and trademark law: are the Dallas Cowboys really 'America's Team'? |
McMillen, John; McMillen, Rebecca |
Column |
Mar 1, 2011 |
1968 |
| NASCAR: checkered flags are not all that are being waved. |
Lee, Jason W.; Bernthal, Matthew J.; Whisenant, Warren A.; Mullane, Susan |
Report |
Sep 1, 2010 |
8152 |
| American Needle v. National Football League and the future of collective licensing agreements in sport. |
Masteralexis, Lisa Pike |
Case overview |
Sep 1, 2010 |
2971 |
| Walkers Flavour Cup campaign performs 'exceptionally well'. |
Beckett, Alex |
Brief article |
Jul 10, 2010 |
253 |
| Tebow Leading NFL in Jersey Sales. |
Coller, Matthew |
|
Jul 7, 2010 |
506 |
| Retailers pay penalty for World Cup disaster. |
Perrett, Michelle |
Brief article |
Jul 3, 2010 |
327 |
| Asda set to run out of World Cup shirts. |
|
Brief article |
May 29, 2010 |
159 |
| Red Sox Hire GreenMark to Increase Green Initiatives. |
Brown, Maury |
|
May 28, 2010 |
406 |
| Carlsberg to feature Capello on new pack. |
|
Brief article |
Apr 24, 2010 |
144 |
| The Grocer World Cup watch ... Group C. |
|
Brief article |
Apr 24, 2010 |
282 |
| New Orleans Saints Lead NFL In Merchandise Sales. |
Bryant, Carter |
|
Apr 15, 2010 |
517 |
| Quenching the thirst for sport: with rafts of sporting events and government initiatives to get the UK active, Jaq Bayles discover this is a flourishing category. |
|
|
Mar 27, 2010 |
1825 |
| The World Cup noise kicks off with carlsberg's entry.:the launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestle at the top, says Alex Beckett. |
Beckett, Alex |
|
Mar 20, 2010 |
707 |
| Etisalat brings live Barca action to UAE football lovers with free trip to El Clasico match. |
|
|
Mar 19, 2010 |
397 |
| Etisalat brings live Barca action to UAE football lovers with free trip to El Clasico match. |
|
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Mar 18, 2010 |
397 |
| Asia Sports Marketing launches new logo. |
|
|
Oct 11, 2009 |
327 |
| Minor league baseball: exploring the growing interest in outsourced sport marketing. |
Burden, Willie; Li, Ming |
Report |
Sep 1, 2009 |
7454 |
| The multiple brand personalities of David Beckham: a case study of the Beckham brand. |
Vincent, John; Hill, John S.; Lee, Jason W. |
Case study |
Sep 1, 2009 |
6257 |
| Foxwood Sports expands with purchases and deals. |
Keys, Rob |
Brief article |
Aug 17, 2009 |
162 |
| A conjoint approach investigating factors in initial team preference formation. |
Aiken, K. Damon; Koch, Eric C. |
Report |
Jun 1, 2009 |
7870 |
| Not just a party in the parking lot: an exploratory investigation of the motives underlying the ritual commitment of football tailgaters. |
Drenten, Jenna; Peters, Cara Okleshen; Leigh, Thomas; Hollenbeck, Candice R. |
Report |
Jun 1, 2009 |
9440 |
| Protecting the house of Under Armour. |
Kraft, Patrick; Lee, Jason W. |
Case study |
Jun 1, 2009 |
3820 |
| Customer satisfaction with the entire event experience. |
Yoshida, Masayuki |
Brief article |
Jun 1, 2009 |
233 |
| Tapping Africa's passion for sports: tying your brand to a local team can bring credibility and extend your reach to new audiences. |
Manqele, S'bu |
|
Mar 1, 2009 |
1396 |
| Character sports merchandising: international legal issues: the legal and practical ways and means of protecting the subject matter in the UK, the rest of Europe and internationally. |
Williams, Karen |
Report |
Jan 1, 2009 |
13405 |
| NBA player: money tree or money pit. |
Sale, Martha Lair; Hunter, Debra Renee |
|
Jan 1, 2009 |
2044 |
| Santa's sports list. |
|
|
Dec 1, 2008 |
1458 |
| Lager needs to change tactics. |
|
|
Jul 12, 2008 |
1137 |
| Umniah Gives a Competitive Edge to World Football. |
|
Brief article |
Jun 16, 2008 |
311 |
| More than a game: the business of sports. |
Gleason, James R. |
|
May 1, 2008 |
2447 |
| Learning sports and entertainment marketing--"apprentice" style. |
Weidlich, Jon |
|
May 1, 2008 |
593 |
| LC2: bringing African soccer to the people. |
|
|
Apr 1, 2008 |
658 |
| The city has decided to stand by its decision on the Bike Week lees it charges to nonprofit groups. |
|
Brief article |
Feb 29, 2008 |
102 |
| Mississippi sportsplexes spur economic development. |
|
|
Dec 24, 2007 |
907 |
| New NASCAR course elevates profile of Virginia State University's sport management program. |
|
|
Sep 22, 2007 |
1097 |
| Virginia State University's 2nd Annual HPERD/Sport Management Leadership Symposium attracts industry leaders and provides unique networking opportunities for students. |
Crocker, Leslie; Bey, Leon Wright |
|
Sep 22, 2007 |
932 |
| Who do I root for now? the impact of franchise relocation on the loyal fans left behind: a case study of Hartford Whalers fans. |
Hyatt, Craig G. |
|
Mar 1, 2007 |
8637 |
| Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? |
Berens, Camilla |
|
Jul 1, 2006 |
2286 |
| The world cup timeline. |
|
Chronology |
May 20, 2006 |
573 |
| Co-branding in sport: conflicts and some possible ways of resolving them in Europe *. |
Blackshaw, Ian |
|
Jan 1, 2006 |
2185 |
| For the love of the game: how one woman scores in the sports entertainment industry. |
El-Amin, Zakiyyah |
|
Aug 1, 2004 |
509 |
| Molson U.S.A. |
|
Brief Article |
Feb 23, 2004 |
176 |
| Winning strategies in marketing your sporting events. |
Maina, Michael P. |
|
Jan 1, 2004 |
2019 |
| Justice Dept Investigations Help Axios Systems Acquire New Business Whilst Seeking out New Global Manager. |
|
|
Jul 30, 2003 |
328 |
| Justice Dept Investigations Help Axios Systems Acquire New Business Whilst Seeking Out New Global Manager. |
|
|
Jul 30, 2003 |
332 |
| Warsteiner Importers Agency, Inc. |
|
Brief Article |
Sep 23, 2002 |
165 |
| Cutting Ties. |
|
|
Mar 6, 2000 |
120 |
| Dominoes in Play. |
|
|
Mar 6, 2000 |
116 |
| Global Games Reports Results for September and October Estimates From Island Gaming. |
|
|
Nov 5, 1998 |
297 |
| General Sports and Entertainment, LLC, A Sports and Entertainment Marketing Company, Announces Launch. |
|
|
Oct 1, 1998 |
368 |
| Nike: No Fundamental Change in Sports Marketing Strategy. |
|
|
Oct 1, 1998 |
351 |
| Marquee Group Announces Acquisition of British Based Soccer Agency, Tony Stephens Associates; Forms New Corporate Division, Marquee U.K. |
|
|
Sep 16, 1998 |
684 |
| Outdoor Systems Inc. Purchases Premier Sports Marketing in Phoenix. |
|
Article |
Aug 20, 1998 |
266 |
| Oakland Football Marketing Association Announces New PSL Purchase Plan for Oakland Raiders Fans; Fans can obtain PSLs with 25 percent down payment. |
|
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Jun 29, 1998 |
471 |
| Thomas O. Hicks to Acquire Majority Interests in Host Communications and Universal Sports America. |
|
Article |
Jun 26, 1998 |
386 |
| Total Sports, Host Communications Agree To Restructure Total College Sports Network |
|
|
Jun 4, 1998 |
479 |
| Classic Series Completes TV Deal With ESPN |
|
|
May 27, 1998 |
253 |
| SFX Entertainment Announces Five Major Acquisitions. |
|
|
May 4, 1998 |
1568 |
| She got game: sports licensing welcomes women. |
Wiener, Evan |
|
May 1, 1998 |
972 |
| Global Resources Begins Trading |
|
|
Apr 17, 1998 |
197 |
| Rawlings Announces Strategic Marketing Alliance With Host Communications and Investment Agreement With Bull Run |
|
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Nov 21, 1997 |
648 |
| Wheels Sports Group Signs Licensing Agreement With RJR Sports Marketing And The Travis Carter/Jimmy Spencer Racing Team |
|
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Nov 10, 1997 |
353 |
| Hollywood Showcase/GENESIS/HSTV Announced the Signing of an Agreement with 'SMOKEY'S' and the 'New York Sports Exchange' |
|
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Oct 30, 1997 |
177 |
| International Speedway Corporation Reports Record Third Quarter and Nine Month 1997 Results. |
|
|
Oct 8, 1997 |
957 |
| Wheels Sports Group To Acquire Press Pass And High Performance Sports Marketing; Morgan Keegan & Company Retained As Investment Banker And Advisor |
|
|
Oct 3, 1997 |
848 |
| The Marquee Group, a Sports and Entertainment Service Company, Chooses Amex as New Arena for Common Stock |
|
|
Sep 11, 1997 |
420 |
| The Marquee Group, Inc. to Begin Trading on AMEX. |
|
|
Sep 10, 1997 |
417 |
| BNN Corp. Announces Record Second Quarter and Six Month Earnings. |
|
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Aug 18, 1997 |
258 |
| Nike Signs Worldwide Entertainment & Sports Corp. Client Derek Anderson. |
|
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Jul 11, 1997 |
310 |
| Michael Jordan and CBS SportsLine sign exclusive agreement. |
|
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Jun 25, 1997 |
496 |
| BNN Corp. revises forecast. |
|
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Jun 12, 1997 |
220 |
| Golden Bear Golf reports first quarter results; increase in revenues offset by operating costs, severance charge. |
|
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Apr 30, 1997 |
900 |
| Sportsline USA, Inc. Files Registration Statement for Initial Public Offering. |
|
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Apr 16, 1997 |
296 |
| IPG/KMG Announcement |
|
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Apr 9, 1997 |
414 |
| Triathlon Broadcasting to acquire Nebraska sports producer. |
|
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Mar 20, 1997 |
389 |
| The Ackerley Group Declares Cash Dividend |
|
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Mar 13, 1997 |
247 |
| Host Communications and KOZ Sports To Produce NCAA And SEC Tournament Internet Sites |
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Feb 27, 1997 |
472 |
| SPIKE/DDB announces charter client. |
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Feb 7, 1997 |
419 |
| The Marquee Group to begin joint marketing of live video insertion advertising. |
|
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Feb 4, 1997 |
254 |
| BNN Corp. reports preliminary record earnings for the quarter and year ended Dec. 31, 1996. |
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Jan 13, 1997 |
181 |
| Chartwell International Inc. appoints SportsStar president. |
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Jan 8, 1997 |
156 |
| Bill Allard named president of ProServ. |
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Dec 5, 1996 |
347 |
| Chartwell International Inc. reports major gain in financial position. |
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Nov 5, 1996 |
120 |
| Chartwell International Inc. appoints senior executives. |
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Oct 24, 1996 |
174 |
| Chartwell International Inc. receives contribution from major shareholders. |
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Oct 15, 1996 |
116 |
| Alma International Forms Sports Brands USA |
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Oct 3, 1996 |
457 |
| Bull Run Corporation Increases Investment In Host Communications, Inc. |
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Sep 16, 1996 |
306 |
| Telescan announces joint venture with Reality Sports for new online interactive fantasy baseball game. |
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Sep 6, 1996 |
361 |
| The completion of the business combination between Kelly Russell Studios Inc. and OSP Publishing Inc. is announced. |
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Sep 6, 1996 |
375 |
| Montgomery Securities Raises Rating on Speedway Motorsports, Inc. -- NYSE: TRK -- from HOLD to BUY. |
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Aug 14, 1996 |
143 |
| NFL Enterprises enters agreement with ESPN Enterprises and Starwave to produce NFL.COM; Sprint and Gatorade Take Major Sponsorship Roles. |
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Aug 5, 1996 |
903 |
| HOST COMMUNICATIONS, INC., ANNOUNCES ADCRAFT SPORTS MARKETING MERGER |
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Jul 24, 1996 |
313 |
| WRCHOWELL AND IMG TO MARKET NEW CLEVELAND STADIUM; |
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Jun 14, 1996 |
699 |
| MADISON SPORTS MOVING CORPORATE HEADQUARTERS |
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Jun 12, 1996 |
342 |
| LARRY MOULTER AND BOBBY ORR JOIN BOB WOOLF ASSOCIATES |
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Jun 6, 1996 |
272 |
| Interactive Multimedia Publishers Inc. announces interactive kiosk program with Georgia Tech. |
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Apr 25, 1996 |
293 |
| FULL HOUSE SPORTS & ENTERTAINMENT NAMES TERRY MCLAUGHLIN EXECUTIVE VICE PRESIDENT |
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Feb 21, 1996 |
486 |
| MLBP NAMES PUBLIC RELATIONS TEAM FOR PINNACLE ALL-STAR FANFEST |
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Feb 15, 1996 |
470 |
| SIGNAL APPAREL ANNOUNCES MAJOR LEAGUE BASEBALL ARRANGEMENT WITH HENRY-AARON, INC. |
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Jan 3, 1996 |
302 |
| FEATURE/PLA Media targets NASCAR as nation's number one area for marketing opportunities. |
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Dec 20, 1995 |
747 |
| Former teammates become foes: while Stephens and Llama battle in LR, ARM snipes from Memphis. |
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Aug 21, 1995 |
1645 |
| SportsLine USA and IMG team up...online; IMG Chairman Mark McCormack named to SportsLine's board of advisors. |
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Aug 14, 1995 |
681 |
| The 30 most valuable professionals in the business of sports. |
Scott, Matthew S. |
Cover Story |
Jul 1, 1995 |
4970 |
| Marketing the games. |
Branch, Eleanor D. |
Cover Story |
Jul 1, 1995 |
1376 |
| Negotiating the deals. |
Smith, Eric L. |
Cover Story |
Jul 1, 1995 |
1978 |
| VARSITY SPIRIT FIRST QUARTER REVENUES UP 35%. |
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Apr 20, 1995 |
582 |
| HA-LO names David Brenner to head new sports marketing unit. |
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Apr 20, 1995 |
183 |
| MADISON NAMES INVESTMENT BANKING FIRM |
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Mar 21, 1995 |
207 |
| O.J. SIGNS WITH CREATIVE TELEVISION CONCEPTS, INC. |
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Feb 16, 1995 |
187 |
| 8 great careers in the sports industry. |
Clay, Bobby |
Cover Story |
Feb 1, 1995 |
3045 |
| Madison Sports & Entertainment Group Inc. retains CMI to provide financial public relations. |
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Nov 15, 1994 |
210 |
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