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Sportel grows as market competitor.

Sports TV executives finishing the MIPCOM market could well take a three-day rest in Cannes waiting for the opening day of Sportel in nearby Monte Carlo.

Strategically positioned between MIPCOM and ltaly's MIFED, the fourth annual Sportel will take place October 18 to 21 at the Monaco Convention Center. adjacent to the Lowes Hotel.

Earlier, on September 23 and 24th. the second annual conference on Sports Marketing will take place at the Self ridge Hotel in London, U.K. Another sports trade show and conference, Sport Summit, is scheduled for January 18 and 19th, 1994 at the Marriott Hotel in New York City.

This year for the first time, Sportel will merge with Sportec, the international exhibition for sports arena and equipment. A record number of 177 companies from 37 countries participated at Sportel '92, which prompted the organizers to move the venue from the hotel suites at the Lowes to this year's Convention Center.

Sportel is organized by Monaco' s principality in association with the General Association of International Sports Federations. Sportel brings together TV networks, sports federations, sponsors, event organizers, program buyers and distributors from the international sports TV community.

As in prior years. Sportel will feature a symposium and the Golden Podiu m Awards, which honor the best slow-motion sports TV sequences chosen from entries submitted worldwide.

While Sportel bills itself as a sports and television convention, London's Sport Marketing is a two-day seminar dealing with such disparate subjects as ticketing and antitrust matters. However, television topics will also be a strong feature at Sports Marketing with subjects such as "Structuring the Right Deal for Television," and "Territorial Exclusivity and Television."

Like Sportel, Sport Summit also offers exhibit space, seminars and awards (in four categories). The 16-year-old Sport Summit calls itself a market geared toward the television side of the industry with the strong "facilities" aspect as an integral part of the show. This is an advantage that Sportel organizers have recognized this year by not having Sportec's facilities event as a side bar, but instead, as a combined show.

Some 1,400 participants from 4o different countries as well as 61 exhibitors are expected at Sport Summit '94, with registrants able to choose from up to 5o different seminars to partake in. This compares with some 4oo participants from 37 countries for the much younger Sportel with three main seminars and approximately 18 exhibitors.
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Title Annotation:a sports trade show
Publication:Video Age International
Date:Sep 1, 1993
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