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Sport Supply Group Signs Agreement to Exclusively Manage On-line Store for United States Flag & Football League, One of the Largest Flag Football Organizations in the Country.

Business Editors

DALLAS--(BUSINESS WIRE)--Oct. 30, 2001

Sport Supply Group, Inc. (OTCBB:SSPY) today announced that it has signed a three-year agreement with the United States Flag and Touch Football League ("USFTL") to exclusively manage and supply product for USFTL's website (www.USFTL.com).

The agreement enables SSG to exclusively market its more than 8,000 products to more than 20,000 participants. SSG will provide the technology, product and site maintenance and will pay the USFTL a percentage of sales generated through this relationship.

The USFTL is one of the largest flag football organizations in the United States with more than 20,000 members and 150 tournaments a year. The USFTL hosts the Nationals in Orlando, which is the biggest flag football event in the nation.

Mike Cihon, Executive Director of the USFTL stated, "The USFTL, being the governing body of flag football in the United States, is extremely excited to have partnered with Sport Supply Group. By SSG providing an on-line store at USFTL.com, we are taking strides to aggressively promote the sport of flag football in this country. Our USFTL National tournament in Orlando consistently draws over 150 teams, and the number of teams has increased every year since its inception in 1971."

SSG is one of the largest marketers and distributors of sporting goods to institutions in the United States. The company markets it products under such well-known names as MacGregor(R), Voit(R), Champion Barbell, ATEC(R), Port A Pit(R), Flag A Tag(R), and Huffy(R). In the past several years, SSG has made a significant investment in e-commerce and believes it has one of the most sophisticated B2B and B2C platforms in the sporting goods industry. SSG has been doing business over the Internet since July, 1999.

John P. Walker, President of Sport Supply Group stated, "The agreement signed with the USFTL demonstrates the variety of organizations that can benefit from a partnership with SSG and the complete turn-key package we offer. We look forward to working with the USTFL to provide its members with the equipment and products they need to participate in the league.

We currently have approximately twenty similar arrangements that are pending approval with the respective organization's Boards of Directors and we anticipate that several of these agreements will be signed very shortly.

SSG continues to form marketing alliances with organizations that understand the benefit of having an on-line store available to their members and, more importantly, share the belief that they can provide additional marketing prowess through the power of their membership and loyalty. These unique marketing programs in the institutional sporting goods arena provide for a win-win solution for countless numbers of organizations that might otherwise not be able to provide such technology driven alternatives for their members and participants."

Sport Supply Group is a leading direct marketer and B2B e-commerce supplier of sporting goods equipment to the institutional and youth sports market place. Athletes, coaches and instructors in schools, colleges, universities, governmental agencies, camps and youth organizations across the country use the Company's products.

Visit us at www.sportsupplygroup.com.

This news release, other than the historical information, consists of forward-looking statements that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's Reports on Form 10-K and Form 10-Q. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Actual results may vary materially.
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Publication:Business Wire
Date:Oct 30, 2001
Words:600
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