Sport Supply Group Forms Alliance to Manage On-Line Store Exclusively for Plano Sports Authority.

Business Editors

DALLAS--(BUSINESS WIRE)--Aug. 20, 2001

PSA StarCenter Expected to be Completed in February, 2002

Sport Supply Group, Inc. (OTCBB: SSPY) today announced that it has signed an agreement with the Plano (Texas) Sports Authority (PSA) to manage its on-line store for sporting goods. Under the agreement, the PSA on-line store will exclusively offer SSG product to its members and participants.

Plano Sports Authority (PSA) is a non-profit sports organization founded in 1970. PSA provides year-round recreational sports leagues to more than 20,000 boys and girls within the Plano Independent School District and surrounding areas. These sports include football, basketball, fast pitch softball, volleyball, soccer, cheerleading, drill team, inline hockey, wrestling, track and field, rugby, girls' field hockey and lacrosse. PSA has secured the necessary funding to build the PSA StarCenter projected to open in early 2002. This 143,000 square foot facility will house 14 multi-purpose courts to be used for basketball and volleyball, sport's camps and clinics, indoor lacrosse and soccer, badminton and in-line hockey. An ice hockey rink sponsored by the Dallas Stars will feature ice hockey leagues and figure skating

SSG is one of the largest marketers and distributors of sporting goods to institutions in the United States. The Company markets it products under such well-known names as MacGregor, Voit, Champion Barbell, ATEC, Port A Pit and Huffy. In the past several years the company has made a significant investment in e commerce and believes it has one of the most sophisticated B2B and B2C platforms in the sporting goods industry. SSG has been doing business over the Internet since July, 1999.

Commenting on the partnership, John P. Walker, President of SSG stated, "We are very pleased to have founded this relationship with PSA and to be part of the new PSA StarCenter. This facility, when completed, will be one of the largest sports facilities in the United States for youth sports.

For SSG to exclusively manage the online store for PSA where all of its members can purchase sports equipment and register for camps, clinics and events is a perfect fit between the two organizations. SSG will make available to PSA its broad depth of product assortment and experience. The on-line store will be operated on the Company's IT platform. PSA will handle promotion of the site and store to its member base.

The profit derived by PSA for the on-line store is the perfect fundraiser for the organization allowing it to participate in the selling and promotion of equipment needed by its members without having to invest in costly technology initiatives.

Mary Margaret Taylor, Executive Director of the Plano Sports Authority stated, "This new partnership has opened a door for exciting development and growth for PSA. We are proud to strengthen our long time relationship with SSG and plan to recognize them on the Wall of Fame at the PSA StarCenter for their continued support.

We encourage and invite everyone to enjoy the convenience of the on-line store. Just by going to the PSA web site at www.psaplano.org and clicking onto the on-line store, we are sure family members will enjoy "filling up" their shopping carts with everything kids need to play sports. Most importantly, the revenue shared with SSG allows PSA to continue to offer quality youth sports. A new era has begun with the union of the PSA StarCenter and SSG's on-line store."

Sport Supply Group is a leading direct marketer and B2B e commerce supplier of sporting goods equipment to the institutional and youth sports market place. Athletes, coaches and instructors in schools, colleges, universities, governmental agencies, camps and youth organizations across the country use the Company's products.

Come visit us at www.sportsupplygroup.com and PSAplano.org.

This news release, other than the historical information, consists of forward looking statements that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's Reports on Form 10-K and Form 10-Q. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the `safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Actual results may vary materially.