Sport Supply Group Exclusively Partners With Creative Children's Group, Ltd.

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Business Editors

DALLAS--(BUSINESS WIRE)--May 18, 2000

Companies Collaborate to Promote and Develop Fitness and Exercise

Products Through Network Television and E-commerce

Sport Supply Group, Inc. (NYSE:GYM), U.S. Games, a division of Sport Supply Group, Inc. has partnered with The Creative Children's Group, Ltd. to produce a line of products that will truly make a difference in the physical activity of young children. Using the familiar Bloopy icon on products developed by the established U.S. Games advisory board will allow both companies to better meet the needs of this largely untapped market.

The Creative Children's Group is the creator of the award-winning series Bloopy's Buddies which currently airs daily on a major network. Bloopy's Buddies is the first and only children's show to focus on health, exercise, nutrition and safety. This partnership provides a figurehead for U.S. Games early childhood movement and health initiatives marketed through the company's Learning Through Movement programs.

Learning Through Movement, a preschool catalog developed by U.S. Games, provides a selection of products that help early childhood educators foster the growth and development of children. From manipulatives that develop fine motor skills to playgrounds designed specifically for pre-schoolers, Learning Through Movement meets the needs of childcare facilities as well as church- and YMCA-sponsored programs.

Bob Parks, general manager of U.S. Games stated, "The partnership with Creative Children's Group, Ltd., its television show and our e-commerce initiative bring the wonderfully successful program of "Bloopy's Buddies" and the product development talents of U.S. Games together. We intend to market this program and the specific products that are being developed as part of this initiative to the early-childhood market by several different media; television, direct promotion and the internet. This offers the childcare provider a complete program for preschool motor skill development including age appropriate product and curriculum."

Samuel Ginsberg, president of The Creative Children's Group said, "As a nation, we are becoming increasingly more sedentary in our lifestyles, this is particularly true among our children. The ramifications both now and in the future are alarming.

"We are very pleased to be working with U.S. Games and Sport Supply Group, one of the leading and exceptionally innovative companies marketing early childhood products. The result of this partnership will produce a line of products and curriculum that will truly make a difference in the physical activity of young children."

The Creative Children's Group, Ltd. (CCG), headquartered in New York City, is a children's entertainment company including television and home video production, merchandise licensing, product design and internet development.

Bloopy's Buddies is the recipient of the Parents' Choice Gold Award for a children's television series, as well as being placed on the Annenberg Public Policy Center short list of "High Quality Programs for Children."

The physical activity content on Bloopy's Buddies is developed by some of the nation's leading experts on exercise and movement for young children. Although educational, the entire series is presented in an exciting, fun and entertaining format.

In addition to regular story features, each show incorporates the irresistible interactive elements of singing and dancing known as "Bloopycise." Other segments include a visit to the Bloopyville gym for participatory fun and learning movement skills, creative stories by Jonathan Winters and on-location learning adventures.

A rich cast of characters joins Bloopy: Dr. Feelbetter (health), Chef Cuisine (nutrition), Sgt. Lookout (safety) and Maestro Johann Baton (movement and music).

The series maintains a strong synergistic relationship with the Children's Better Health Institute, who manages the Bloopy fan club. Bloopy's Buddies features also appear in their magazines Turtle and Humpty Dumpty.

Bloopy and other cast members have been invited to participate and entertain at countless health fairs, children's fairs, parades, mall shows, etc. (i.e. YMCA Healthy Kids Day and American Heart Association events).

Additional information about Sports Supply Group, Inc. and US Games can be found at www.sportsupplygroup.com and www.US-Games.com.

Information about Bloopy's Buddies can be found at www.bloopy.com.

This news release, other than the historical information, consists of forward-looking statements that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's Reports on Form 10-K and Form 10-Q. Actual results may vary materially.