Sport Supply Group, Inc. and Kawama.com Enter Into Exclusive Strategic Alliance.

Business Editors

DALLAS--(BUSINESS WIRE)--May 16, 2000

Partnership Brings Online and Offline Procurement Category Leaders

Together to Benefit Education

US Games(TM), a division of Sport Supply Group, Inc., a New York Stock Exchange Company (NYSE:GYM) and Kawama.com have entered into an exclusive agreement, subject to definitive documentation, to jointly develop e-commerce solutions for the physical education and early childhood marketplace.

As part of this agreement, the companies will work together to exclusively market certain SSG products and services as well as to jointly develop learning-based materials and curriculum for educators, students, and parents using the Internet. This agreement leverages the strengths of these two companies into an Internet model that delivers added value, not only to procurement officers and buyers, but also to educators, students, and parents.

US Games(TM) provides a comprehensive product line of physical education and early childhood equipment, over 20 years experience in the institutional physical education industry, a powerful distribution system, and an integrated SAP IT platform. The Company markets its customers today principally through the mailings of more than 500,000 catalogues and has recently developed its own Web site to take advantage of the migration of its customer base to internet functionality.

Kawama.com(TM) is the leading vertically integrated web portal serving the entire education community. A major component of the Kawama.com(TM) community is the KawamaCommerce.com(TM) procurement system. Kawama.com has dedicated significant resources to its Internet application development in order to provide the education market with end-to-end solutions for B2B, C2B, and B2C procurement models.

US Games(TM) and Kawama.com have agreed to utilize each other's advisory councils to leverage the product knowledge of US Games(TM) with Kawama.com's(TM) business-to-business and educational expertise. US Games'(TM) advisory staff includes author Dr. Curt Hinson and 1991 National Physical Educator of the year John Thomson, who are at the forefront of developing activity based learning materials.

Both companies have agreed to devote significant marketing and technological resources to the promotion of this strategic alliance. Included in the joint marketing effort will be the co-branding of US Games(TM) catalogs, Web site, and other marketing material with the Kawama.com(TM) name as well as partnership promotion at industry tradeshows.

Education workshops currently offered by US Games(TM) will be reorganized to include applications developed by Kawama.com. Kawama.com(TM) will co-brand its B2B and B2C site with a hyperlink to US Games(TM) and--more importantly--exclusively offer US Games(TM) product to the schools and other early childhood customers it serves. The promotional effort of Kawama.com(TM) will include various aspects of US Games(TM), its products and the educational benefits it offers.

John P. Walker, President of Sport Supply Group stated, "We are very pleased to have partnered with Kawama.com. This strategic alliance will focus the combined efforts of the companies to bring technology, curriculum and information to the buyers, educators, administrators, parents, and most importantly, the children.

"We expect to incorporate the Kawama.com(TM) program of education through the Internet in our educational workshops and seminars as well as promote this valuable concept in our catalogs and on our Web sites. This strategic alliance forges more than twenty years of experience servicing the early childhood marketplace with the creative and innovative solutions and new learning concepts offered by Kawama.com."

According to Kawama.com President and Chief Operating Officer, Mark Race, "The fact that the country's No. 1 provider of sports equipment to schools has chosen Kawama.com for this exclusive partnership validates our 'total solution' model. Saving money with B2B online solutions by itself just isn't enough. Only Kawama.com has created a vertical education portal that addresses both fiscal accountability and student achievement--a true online community for administrators, buyers, board members, teachers, parents, and the students themselves."

About Sport Supply Group

Sport Supply Group is one of the country's largest and most diversified marketers and suppliers of sporting goods to the educational and out of school market. The Company markets its products with well-known brands it owns or licenses such as MacGregor, Voit, Champion, Port A Pit and ATEC. US Games, a division of Sport Supply Group, has been servicing the early childhood market for more than twenty years. For more information on US games go to www.us-games.com.

About Kawama.com(TM)

Kawama.com(TM) provides a comprehensive new model for uniting the education community. The company expects to handle more than 40% of the almost $115 billion education procurement spending pie. The Kawama.com family of services includes a first-to-market comprehensive business-to-business procurement solution; a media-rich education-based Internet portal that includes consumer-to-business interaction and free and stimulating online educational content and classroom management tools in partnership with schools.

For more information about Sport Supply Group, US Games and Kawama.com visit http://www.sportsupplygroup.com and http://www.kawama.com. For more information, call toll-free 888-234-LEARN (5327) or send email to info@kawama,com.

This news release, other than the historical information, consists of forward looking statements that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's Reports on Form 10-K and Form 10-Q. Actual results may vary materially.