Spirits fast track brands.
The Fast Track is the most elite Growth Brands category, identifying those products that have maintained double-digit growth over each of the past four years. Most impressive are those Fast Track brands with large sales volumes, for as a brand's volume increases--for example, over 1 million cases--large percentage increases are obviously more difficult to achieve. So it is significant that the top three brands listed here not only posted double-digit percentage gains, but also broke the 2 million case mark for the first time in 2005. These include the German liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. Jagermeister (up 27.8%), Grey Goose, which has continued its rapid growth after Bacardi purchased the superpremium French vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed. from Sidney Frank Sidney E. Frank (October 2, 1919 – January 10, 2006) was an American businessman who became a billionaire through his savvy promotion of Grey Goose vodka and Jägermeister. in 2004 (up 25.8%), and Skyy Vodka SKYY vodka is produced by SKYY Spirits LLC in San Francisco, California. SKYY Vodka is 40% ABV or 80 proof. SKYY 90 Vodka is a 90 proof high-priced brand aimed at martini drinkers.
When SKYY Spirits LLC first launched in 1992 SKYY vodka was its first product. (up 10.4%). For its part, Ketel One Ketel One Vodka is distilled from 100% wheat and made at the Nolet Distillery in Schiedam, Holland. It is distilled in alembic copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. , the high-end vodka from Holland, sold almost 1.6 million cases in 2005.
Of the 15 brands that attained the Fast Track list this year, 12 are making return appearances (Jagermeister, Skyy, Grey Goose, Ketel One, Svedka, Cruzan Rum Cruzan Rum is a rum producer located in Saint Croix, U.S. Virgin Islands. Their distillery was founded in 1760 and claims the distinction of "the most honored rum distillery in the world." Weekday tours of the distillery in Frederiksted are given. , Patron patron [Lat.,=like a father], one who lends influential support to some person, cause, art or institution. Patronage existed in various ancient cultures but was primarily a Roman institution. Tequila tequila
Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol. , Jameson, Fris Vodka, Appleton Rum, El Jimador and Tuaca). The three brands new to the Fast Track are all vodkas This is a list of brands of vodka. Australia
Van Gogh Vodka is owned and imported by Luctor International, L. , imported from The Netherlands (up 25.0%).
The category, composition of the list reflects the major spirits trends in the U.S. market. Vodka dominates with eight entries, tequila and rum each show up twice, as do liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.
Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.
Most liqueurs range between 15 and 70 percent alcohol by volume. , while whiskey whiskey [from the Gaelic for "water of life"], spirituous liquor distilled from a fermented mash of grains, usually rye, barley, oats, wheat, or corn. Inferior whiskeys are made from potatoes, beets, and other roots. appears once. Interestingly, several of the products listed here benefited from flavored line extensions, which can often add more than just incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.
Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales. And almost all Fast Track brands can be classified as premium or superpremium products, with imports comprising 13 members of the category and the remaining two being domestically produced.
Notable for their year-over-year growth are Patron Tequila, which saw an 80.9% sales increase to hit 615,000 cases, and Svedka Vodka, with a 42.9% gain, notching notching Radiology Small grooves on the anterior aspect of ribs seen on a plain CXR of children with post-ductal–ductus arteriosus coarctation of the aorta, due to 'tracks' from the pressure of collateral vessels on the ribs sales of 640,000 cases. For its part, Cruzan Ruin added almost 90,000 cases last year, breaking through the half-million case mark (up 20.9%). Other noteworthy gainers included El Jimador Tequila; growing 29.8%; Fris Vodka, up 18.0%; Jameson, with an increase of 17.4%; Tuaca, up 11.9%, and Appleton Rum, with a 10.1% gain.
FAST TRACK BRANDS Distilled Spirits (thousands of 9-liter cases) Distilled Spirits: The brand must have exceeded 100,000 9-liter cases in 2005, with double-digit growth over each of the past four years. All brands must be at least five full years of age. Brand Supplier Jagermeister Sidney Frank Importing Grey Goose Bacardi USA Skyy Skyy Spirits USA Ketel One Nolet Spirits USA Svedka Spirits Marque One Patron The Patron Spirits Company Cruzan Rum Cruzan Ltd Three Olives White Rock Distilleries Jameson Pernod Ricard USA UV Vodka Phillips Distilling Fris Vodka Shaw-Ross Int'l Importers El Jimador Sazerac Appleton Brown-Forman Beverages Vincent Van Gogh Vodka Luctor International Tuaca Brown-Forman Beverages Brand 2001 2002 2003 2004 Jagermeister 700 900 1,300 1,800 Grey Goose 600 1,150 1,400 1,650 Skyy 1,295 1,495 1,694 1,870 Ketel One 953 1,054 1,243 1,438 Svedka 124 200 306 448 Patron 119 168 203 340 Cruzan Rum 304 340 380 435 Three Olives 27 85 175 350 Jameson 202 226 262 304 UV Vodka 15 65 120 214 Fris Vodka 123 152 195 233 El Jimador 68 76 89 123 Appleton 70 108 122 144 Vincent Van Gogh Vodka 30 70 80 100 Tuaca 64 75 91 101 2005 '04/'05 '01/'05 Brand (p) % Chg ACGR Jagermeister 2,300 27.8% 34.6% Grey Goose 2,075 25.8% 36.4% Skyy 2,065 10.4% 12.4% Ketel One 1,593 10.8% 13.7% Svedka 640 42.9% 50.7% Patron 615 80.9% 50.8% Cruzan Rum 526 20.9% 14.7% Three Olives 450 28.6% ++ Jameson 357 17.4% 15.3% UV Vodka 282 31.8% ++ Fris Vodka 275 18.0% 22.3% El Jimador 160 29.8% 23.9% Appleton 159 10.1% 22.7% Vincent Van Gogh Vodka 125 25.0% 42.9% Tuaca 113 11.9% 15.3% (p) Preliminary ACGR=Annual Compound Growth Rate ++ Greater than 100%