Spire Adopts Pageflex Mpower Technology to Offer Web-to-Print Solution for Their Clients; Spire Standardizes On Mpower for Creation of Customized Marketing Materials.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 4, 2001 Pageflex, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS) and Spire today announced that Spire has adopted Pageflex Mpower(TM) as the standard software for Spire's Web-to-print solution, the Spire Collateral Construction System. Built on Pageflex Mpower technology, the Spire Collateral Construction System delivers highly customized marketing materials through a Web-based interface. Customized marketing materials provide a stronger message to the consumer with less cost in their delivery. Spire has recently implemented Web-to-print solutions for clients including Sotheby's International Realty Sotheby’s International Realty, founded in 1976, is a luxury real estate network that offers a collection of luxury homes, estates and properties for sale throughout the world. , Salomon Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. , and Zurich Scudder Investments. Pageflex Mpower is an enterprise-level Web-to-print solution based on NuDoc, a powerful, XML-based composition engine. Mpower uses flexible design templates incorporating "spring-loaded" text and image containers that dynamically adjust the page layout :For the Wikipedia policy about articles layout, see Wikipedia:Guide to layout. Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. based on the sizes and shapes of the variable contents flowing into them. Spire has been working in the digital print arena since 1994 when the first Agfa Chromapress in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. was installed at its Boston facility. The company has been developing custom solutions for years, including Web-to-print, to assist clients in integrating digital printing into traditional offset print programs and into marketing strategy. The Spire Collateral Construction System allows clients to build pages on line from content databases and initiate short-run, long-run and variable data print projects from the its Internet-based client interface. "We've been on the leading edge of four-color variable print work for years," said Rick Theder, Executive Vice President of Spire. "We've researched many back-end products that would interface with the Web, allow for high-end design, and produce a high volume of print-ready pages. Pageflex provides this solution for us today and has for the past few years. A compelling benefit to us is that Pageflex is not resting on its past accomplishments, but continues to provide significant improvements to Mpower." "Spire has done an excellent job of implementing Pageflex Mpower to provide highly-customized services to its customers," said Sang Lee, Vice-President of Sales and Marketing for Pageflex, Inc. "By using Mpower, Spire will be able to increase its range of offerings and make it easier for customers to order printed materials over the Web." About Pageflex, Inc. Pageflex (www.pageflexinc.com) develops, markets, and supports on-demand document composition solutions and related technology. Its products include Mpower, a variable data enterprise solution, and Persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. , a variable data desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, application. Both products use NuDoc(TM), Pageflex's XML-based composition engine. NuDoc technology uses flexible design templates. Text and image containers resize Verb 1. resize - change the size of; make the size more appropriate size - make to a size; bring to a suitable size rescale - establish on a new scale and reposition to automatically maintain the design integrity of each document. Quark quark (kwôrk): see elementary particles. quark Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons. and PageMaker documents can be ported via Adobe InDesign using Pageflex's DesignOut plug-in. Built on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , Pageflex products import data from any ODBC-compliant database and use XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. as the data format between databases and page composition. The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com). About Spire Spire is a unique organization with over 12 years of experience in creating custom solutions for all phases of marketing, production and fulfillment of communication materials. As a single-source for concept, strategy, design, pre-press, print, and fulfillment, Spire enables companies to improve marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , to streamline production, to reduce cycle times, and leverage assets and messages across multiple media in an efficient, cost-effective manner. Spire recently received the Print on Demand Pioneer award, and has won other recognition for its work in evangelizing the digital print marketplace. Pageflex, Mpower, Persona, and NuDoc are trademarks of Pageflex, Inc. Bitstream is a registered trademark of Bitstream Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners. Other technologies and brand names are trademarks or registered trademarks of their respective companies. |
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