Spike Broadband Systems' New Branding Reflects Leadership Role in the Fixed Wireless Market.Business/Technology Editors NASHUA, N.H.--(BUSINESS WIRE)--April 4, 2001 Spike Broadband Systems, Inc., a leading provider of carrier-grade, fixed wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 access solutions, today unveiled its new corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. initiative, distinguishing the equipment provider as a leader in the fixed wireless marketplace. The branding includes a new corporate logo that will be applied to all corporate and marketing materials, including data sheets and brochures, as well as to all newly manufactured Spike Broadband Systems equipment. The new branding will also be displayed on the company's Web site at http://www.spikebroadband.net. As part of the new branding campaign, the company introduced "Spike Continuum" as the group product name for the company's fixed wireless technology platform for the simultaneous deployment of planned, IP-based enhancements. Spike will also continue to support circuit-based connectivity services. The new product nomenclature nomenclature /no·men·cla·ture/ (no´men-kla?cher) a classified system of names, as of anatomical structures, organisms, etc. binomial nomenclature provides strong brand identity for the company's unique network equipment, and the capital efficiency, scalability and flexibility advantages that it offers Spike customers. The scalability and flexibility of the Spike Continuum product line allow service providers to diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. service offerings, increasing both customers and revenue. Spike's support of multi-service capabilities on a single platform enables service providers to increase capital and operating efficiencies. The new logo and branding specifications are available to the press and currently on display at the Broadband Wireless See wireless broadband. Access Conference, taking place April 5-6, 2001 at the Langham Hilton in London, England. Spike Broadband Systems executives are available for comment at the Spike Broadband exhibitor booth in the Langham Hilton's conference hall or by contacting: Walter Warren Catherine Zuffante Spike Broadband Systems, Inc. Lois Paul & Partners 603.578.7352 781-238-5810 walter.warren@spikebroadband.com catherine_zuffante@lpp.com About Spike Broadband Systems, Inc. Spike Broadband Systems supplies turnkey See turnkey system. , carrier-grade, fixed broadband wireless access solutions to telecom service providers seeking to deploy high-speed voice, data and video services at a fraction of the cost and time needed to deploy traditional wireline infrastructures. Spike designs, deploys and supports its own complete, high-capacity systems for the licensed 2.5GHz (including MMDS (Multichannel Multipoint Distribution Service or Microwave Multipoint Distribution Service) A digital wireless transmission system that works in the 2.2-2.4 GHz range. ) and 3.5GHz (FWA (Fixed Wireless Access) See fixed wireless. or WLL See wireless local loop and PHS-WLL. ) frequency bands. With systems operating worldwide, Spike understands the business economics that drive our customers' success and their on-going requirement to satisfy the bottom-line. Our Spike Continuum(TM) systems deliver unrivaled capacity and unparalleled scalability, empowering our customers to maximize the revenue potential from each unit of available spectrum. For more information about Spike Broadband Systems, or the Spike Continuum(TM) product line, visit www.spikebroadband.net. |
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