Spider-Man swings into Sundays.
CORRECTION (ran 9/6/2006): The occupation of comic book creator Stan Lee was misstated in a story that ran Aug. 20 on Page C1. He is an editor and writer, not a cartoonist.
Everybody's favorite web slinger is now battling crime inside The Register-Guard.
Starting today, classic Spider-Man comic books will be distributed inside the Sunday edition of the newspaper every week up to Christmas, and most likely continuing in 2007.
News America Marketing provides the feature free to the newspaper. It benefits from selling space in the pages of the comic book to national advertisers. The newspaper, for its part, hopes to entertain current readers and attract new ones, said Fletcher Little, general manager.
He suggested the feature may be a hit not just with younger types who read comics, but older ones who collect them.
The first in the Spider-Man collectible series, "Amazing Fantasy: Introducing Spider Man," is dated Aug. 15, 1962, and features the art of celebrated cartoonist Stan Lee. It chronicles the transformation of bookworm Peter Parker into the web-spinning wonder in the blue and red tights.
The comic will be inserted in all paid copies of the Sunday paper, including home delivery, newsstands, stores and newspaper boxes.
"It'll be a lot of fun," said Little, a Spidey fan himself. "I think it will be well received."
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|Title Annotation:||General News|
|Publication:||The Register-Guard (Eugene, OR)|
|Date:||Aug 20, 2006|
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