Spider-Man 2 Swings into Ballparks via Unprecedented Marketing Partnership between Major League Baseball Properties and Columbia Pictures.Entertainment Editors/Sports Editors/Business Editors NEW YORK--(BUSINESS WIRE)--May 5, 2004 Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. Properties has teamed with Columbia Pictures and Marvel Studios for an unprecedented marketing partnership to support the highly anticipated national release of Spider-Man(R) 2, it was jointly announced today by Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group and Tim Brosnan, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Business, Major League Baseball. The focus of the marketing partnership will be a weekend of Spider-Man(R) 2 events coordinated with Major League Baseball Properties and the 15 MLB Clubs hosting home games June 11-13. During Spider-Man(R) 2 Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field Spider-Man(R) signage and each Club will feature special Spider-Man(R) promotional events, including giveaways with the world-renowned web crawler. In addition, highlights from Spider-Man(R) 2 will run on stadium video boards to promote the motion picture's June 30 release. Major League Baseball Properties and the 15 participating Clubs will promote Spider-Man(R) 2 Weekend locally in each market and nationally. "This is the perfect alliance between two quintessential national pastimes -- baseball and movie going," said Ammer. "This partnership celebrates superheroes, whether they are on the field or on the big screen and we are extremely excited about the opportunity to create this unique promotion with Major League Baseball." "Spider-Man(R) 2 Weekend is a part of our continuing marketing efforts to appeal to younger fans in new and non-traditional ways," added Brosnan. "We anticipate that Spider-Man(R) 2 will break records at our ballparks and in the theaters." Major League Baseball Clubs hosting Spider-Man(R) 2 Weekend are the Anaheim Angels, Baltimore Orioles, Boston Red Sox The Boston Red Sox are a professional baseball team based in Boston, Massachusetts. The Red Sox are a member and currently champions of the Eastern Division of Major League Baseball’s American League. From to the present, the Red Sox have played in Fenway Park. , Chicago White Sox The Chicago White Sox are a professional baseball team based in Chicago, Illinois. The White Sox are a member of the Central Division of Major League Baseball's American League. From to the present, the White Sox have played in U.S. , Cleveland Indians, Detroit Tigers, Kansas City Royals The Kansas City Royals are a professional baseball team based in Kansas City, Missouri. The Royals are a member of the Central Division of Major League Baseball's American League. From to the present, the Royals have played in Kauffman Stadium. , Milwaukee Brewers, Minnesota Twins, New York Yankees  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Oakland Athletics, Seattle Mariners, Tampa Bay Devil Rays The Tampa Bay Devil Rays are a professional baseball team based in St. Petersburg, Florida, Florida. The Devil Rays are a member of the Eastern Division of Major League Baseball's American League. From to the present, the Devil Rays have played in Tropicana Field. , Texas Rangers, and Toronto Blue Jays "Blue Jays" redirects here. For other uses, see Blue Jay (disambiguation)..The Toronto Blue Jays are a professional baseball team based in Toronto, Ontario, Canada. The Blue Jays are a member of the Eastern Division of Major League Baseball's American League. . In Spider-Man 2, two years have passed since Peter Parker (Tobey Maguire) walked away from his long-time love Mary Jane Watson Mary Jane Watson or Mary Jane Watson-Parker, depending on the adaptation, is the wife of Peter Parker (Spider Man) and a supporting character in the Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist John Romita, Sr. (Kirsten Dunst) and decided to take the road to responsibility as Spider-Man. Peter must face new challenges as he struggles to cope with "the gift and the curse" of his powers while balancing his dual identities as the elusive superhero Spider-Man and life as a college student. The relationships Peter holds most dear are now in danger of unraveling as he clashes with the powerful, multi-tentacled villain "Doc Ock" (Alfred Molina). Spider-Man(R) 2 reunites the cast and filmmakers from the first adventure, including Tobey Maguire, Kirsten Dunst, James Franco, Rosemary Harris and J.K. Simmons, under the leadership of director Sam Raimi and producers Laura Ziskin and Marvel's Avi Arad. Joining the ensemble cast are Alfred Molina as Dr. Otto Octavius ("Doc Ock"), Daniel Gillies as John Jameson, Vanessa Ferlito as Louise, Dylan Baker as Dr. Curt Connors and Donna Murphy as Rosalie Octavius. Columbia Pictures Presents A Marvel Enterprises/Laura Ziskin Production Spider-Man(R) 2 starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina, Rosemary Harris, Donna Murphy and J.K. Simmons. The film is directed by Sam Raimi (Spider-Man, For Love of the Game). The screenplay is by two-time Oscar(R) winner Alvin Sargent (Ordinary People, Unfaithful) based on the Marvel Comic Book by Stan Lee and Steve Ditko. The screen story is by Alfred Gough & Miles Millar and Pulitzer-Prize winning author Michael Chabon. The producers are Laura Ziskin (Spider-Man, Pretty Woman) and Avi Arad (X-Men, Daredevil, Hulk). About Columbia Pictures Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE SPE - Software Practice and Experience ) is a subsidiary of Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
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