Sperling Sampson West Takes Gold and Silver for Third Consecutive Year At In-Awe Awards.SAN FRANCISCO--(BW HealthWire)--July 21, 1998--Sperling Sampson West (SSW SSW abbr. south-southwest Noun 1. SSW - the compass point midway between south and southwest sou'-sou'-west, south southwest ), one of the country's fastest growing healthcare marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agencies, received two gold and one silver In-Awe awards at the Medical Marketing Association's (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ) 14th Annual In-Awe Award ceremony. Awards were presented to SSW for excellence in the areas of sales/visual/detail aids, graphics/design, and journal advertising during the MMA's 1998 national conference in Seattle. Sperling Sampson West won a gold award for its launch campaign graphic for Corlopam(R) (fenoldopam mesylate fenoldopam mesylate Corlopam Pharmacologic class: Dopamine receptor agonist (vasodilator) Therapeutic class: Emergency antihypertensive Pregnancy risk category B Action), an IV antihypertensive antihypertensive /an·ti·hy·per·ten·sive/ (-ten´siv) counteracting high blood pressure, or an agent that does this.an·ti·hy·per·ten·sive adj. Reducing high blood pressure. n. from Neurex Corporation. The striking image is a composite of colorized photography of the human body and anatomical illustrations of "glowing" end organs. It captures both the urgency and safety of this important new drug. A second gold award was given to SSW for its "Discovery From Within" reminder item. This piece features a dynamic three-dimensional photograph taken at the cellular leveldepicting actual monoclonal antibodies attaching to and attacking breast cancer cells. The image was created for Genentech to launch its BioOncology franchise, the company's recent effort to research, develop, and market cellular-based therapies for cancer. In the competitive area of journal advertising, SSW won a silver award for its Genentech Endocrinology "Vellum vellum: see parchment. Ad." This ad features an empathetic em·pa·thet·ic adj. Empathic. em  pa·thet i·cal·ly adv. portrait of a young child printed on transparent
vellum. The parchment-like paper is overlaid upon copy that delineates
the impressive breadth and depth of Genentech's commitment to the
pediatric endocrinology community in terms of scientific excellence,
innovative products, and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services ."We are honored to be recognized by the MMA for the third year in a row," said SSW senior partner, Mike Sperling. "Our commitment to creating memorable, results-oriented solutions for our clients has made SSW one of the most dynamic healthcare marketing agencies in the country." The Medical Marketing Association is a nonprofit professional organization that provides educational and professional development to promote excellence in the marketing of pharmaceuticals, diagnostics, medical devices, and biologics. Sperling Sampson West is a San Francisco, California-based marketing communications agency specializing in biotechnology and emerging technology companies and products. Current clients include Genentech, Medtronic, Neurex, Boehringer Ingelheim Managed Care, Hoffmann-La Roche (Canada), Cubist, Ostex, Scios, SangStat, Aradigm, CellPro, Guidant, Amira, Sola, and Chemdex.
CONTACT: Sperling Sampson West
Michael Sperling, 415/352-1970
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