Specialty underwriting management company.

SPECIALTY UNDERWRITING MANAGEMENT COMPANY and Lloyd's coverholder Star Line Group recently launched a new brand image and Web site (http://starlinegroup.com) focused on its three areas of expertise: specialty benefits, medical stop loss and managed care. In addition to the Web site, Star Line also introduced a Specialty Benefits Advantage Program that is a suite of customizable products and services that can be tailored to fit unique employer and employee needs. The new integrated campaign includes print ads, direct mail, trade show support, brochure, banner ads, public relations and special events.

Insurance Marketing is compiled by Senior Associate Editor Lori Chordas.