Special report: Going global.A directory of international list and database brokers and managers, postal distribution services, payment processors, and publications on international direct mail and marketing Recounting the highlights of the March 4-5, 2002 Publisher's Multinational Direct Conference in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , The Newsletter on Newsletters (March 15) reported that speaker after speaker emphasized that there's "a lot of money beyond one's domestic subscriber base." "Australia's very hot," one marketer observed, and others said that the successful introduction of the euro The introduction of the euro took place principally between 31 December 1998, when the exchange rates between the euro and legacy currencies in the Eurozone became fixed, and early 2002, when euro notes and coins were introduced and the legacy currencies withdrawn. in the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community bodes well for an improved--and possibly more heterogenous--business climate in that information-hungry part of the world. Despite--or perhaps because of--its current economic challenges, Asia and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. are also information- hungry. Al Goodloe, editor and publisher of Publisher's Multinational Direct and sponsor of the conference, pointed out that newsletter and specialized information publishers "can expect a 20 to 40 percent increase over domestic circulation. If, f or example, your domestic base is 1,000, you're ignoring 200 to 400 international names who will subscribe." Goodloe also said that many publishers- especially smaller ones--unwisely hesitate to market internationally. "They claim they have just a small staff and don't have time to go international." That's a mistake, he said, that can be remedied by careful planning and the assignment of even just one staff person to focus on international marketing. Start small, if need be. Learn the lists. Learn the countries. Learn to tinker with your promotion packages with an eye on each country. It will pay off. The companies, services, and resources listed here can help you do just that. Bon voyage! LIST BROKERS AND MANAGERS DATA SERVICES INTERNATIONAL 1800 Diagonal Road, #600 703-684-4409 Alexandria, VA 22314 fax 703-548-8980 www.dataservicesinc.com Jerry Messer, president (jmesser@dataservicesinc.com) Data Services International delivers a full range of advanced computer and information services See Information Systems. for U.S., Canadian, and international direct mail programs. Services include: U.S. and Canadian and international merge-purge (consumer and business); international list enhancement, hygiene, and correction; combined European Pander To pimp; to cater to the gratification of the lust of another. To entice or procure a person, by promises, threats, Fraud, or deception to enter any place in which prostitution is practiced for the purpose of prostitution. File Suppression; U.S. and Canadian National Change of Address; data entry and database creation; list maintenance and list rental fulfillment; and web client support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . DIRECT MEDIA INTERNATIONAL 200 Pemberwick Road 203-532-1000 Greenwich, CT 06830 fax 203-532-1345 (list management), fax 203-531-7438 (list brokerage) www.directmedia.com May Katz, executive vice president Direct Media International is a full-service international list brokerage, list management and direct marketing group specializing in multinational lists and direct mail services. The international list brokerage and direct marketing campaign teams are led by Florence Leighton (fleighton@directmedia.com) and May Katz, two of the most experienced international direct marketers. The list management team is headed by Shari Lidsky (slidskyc@directmedia. com) and Pat Sabatino (psabatino @directmedia.com). (mkatz@directmedia.com) 515 Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. , #2300 ELEANOR L. STARK CO. INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. . 212-838-1935 New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10022 fax 212-751-2024 Eleanor L. Stark, president (estarco@aol.com) Eleanor L. Stark was for more than 25 years tional direct marketing for Business International Corp., including more than 15 newsletters and publishing services. Since 1985, she has run her own consulting business. She is the owner and manager of several international mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , including American Chamber of Commerce Members Worldwide. For several years, she edited and marketed the newspaper Development Business, published by the U.N. Dept. of Public Information. MANNING MEDIA INTERNATIONAL INC. 3309 Westfield Plano, TX 75093 972-473-2163, fax 972-473-7449 www.manningmedia.com Lisa Fann (lisa@manningmedia.com) Mike Manning (mike@manningmedia . corn) Manning Media International (MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. ) is the only major U.S. list-brokering company to specialize exclusively in supplying international mailing lists. MMI's staff brings more than 17 years of experience in supplying international lists, from both a U.S. and a U.K. base to clients worldwide. MMI prides itself on locating "hard to find" mailing lists not generally made available to the list-rental community and providing complete international response-analysis services to assist mailers in preparing for subsequent campaigns. MARDEV Two Rector Street Rector Street may refer to:
New York, NY 10006 212-584-9370, fax 212-584-9371 www.mardevlists.com Steve Brundle and Karie Burt Mardev is the international list-management division of Reed Elsevier, one of the world's largest publishers and the leading supplier of international business lists with more than 30 million response-generated names available. Sectors covered include academic, scientific (including the Elsevier Science Databases and the IBIS Worldwide Library and Academic file), management, electronics, manufacturing and information technology--all drawn from its own databases. MOKRYNSKI & ASSOCIATES INC. 401 Hackensack Avenue Hackensack, NJ 07601 201-488-5656, fax 201-488-9225 www.mokrynski.com Mark Bridges Mark Thomas Bridges (25 July 1954) is the solicitor to, among others, Queen Elizabeth II of the United Kingdom, the Princess Royal and the Duchy of Lancaster. He is the son and Heir Apparent of Thomas Edward Bridges, 2nd Baron Bridges. , vice president (mbridges@mokrynski.com) Elizabeth Baione, account representative (ebaione@mokrynski.com) Mokrynski & Associates International Division offers list-brokerage, management and consultancy services from offices in the U.S. and the U.K. Clients number some of the largest multinational mailers in the business-t-business and consumer publishing and mail-order sectors. Mokrynski currently handles more than 20 leading multinational English-language qualified lists, representing more than one million international prospects. NAMEBANK INTERNATIONAL 14 West Mt. Vernon Place Baltimore, MD 21201 410-783-8463, fax 410-783-8405 www.namebank.com Beth Ketzner (bketzner@namebank.com) Newsletter publishers from all over the world use Namebank International's experienced, well-connected team to manage their lists and to maximize their list rental income Noun 1. rental income - income received from rental properties income - the financial gain (earned or unearned) accruing over a given period of time . In addition to the U.K. lists it handles, Namebank has lists in the following fields: financial, international, health, and travel. WORLD INNOVATORS INC. 72 Park Street New Canaan New Canaan (kā`nən), town (1990 pop. 17,864), Fairfield co., SW Conn.; settled c.1700, inc. 1801. It is mainly a residential town and suburb of nearby New York City. Silvermine Guild Arts Center is located there. , CT 06840 203-966-0374, fax 203-966-0926 www.worldinnovators.com Anne M. Peterson, president (apeterson@worldinnovators.com) World Innovators Inc. specializes in special-interest international and domestic publications, as well as worldwide business-to-business lists. Its managed lists include high-tech, b-to-b names in the areas of environment, computer, chemicals, and electronics. WORLDATA/WEBCONNECT 3000 North Military Trail Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , FL 33431 561-393-8200, fax 561-368-8345 www.worldata.com Roy Schwedelson (roy@worldata. corn) Worldata/WebConnect's divisions include: List Brokerage services for both postal direct mail and opt-in e-mail See opt-in. programs; Database Marketing services, which include file enhancement and profiling, zip-level modeling, list maintenance, merge-purge, de-duping, list hygiene, data mining, creation of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. data warehouse, and implementation of a sophisticated marketing database; and List Management, which helps publishers structure a profit center via the controlled rental of their customer lists. PAYMENT PROCESSOR PACNET SERVICES LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . Box 24, #405, 595 Howe Street Vancouver, BC V6C 2T5, Canada 604-689-0399, fax 604-689-0311 www.pacnetservices.com Renee Frappier, marketing manager Rosanne Dronsfield, managing director (info@pacnetservices.com) Pacific Network Services is a leading provider of international check-cashing services to the direct mail industry. PacNet clears foreign currency checks and money orders and collects bank/giro transfers on behalf of companies all over the world. PacNet also handles direct-debit and international credit card processing in nearly 40 currencies; there is no conversion on the cardholder's statement, but merchants receive payment in US funds or whatever currency is preferred. INTERNATIONAL DISTRIBUTION SERVICES Many publishers with a relatively small list of international subscribers--Say, under 100 -- think international distributors are not interested in their business. Because of consolidation, however, some of these distributors willingly handle lists as small as 50. The distributors listed here offer a wide range of similar services, with slight variations on emphases and specialization. Those services typically include: the distribution and lettershop and fulfillment of direct marketing packages, publications, and invoices; address hygiene services; LISPS consolidation (including such options as First Class, Priority Mail, and International Surface Airlift); remail alternatives to LISPS; return mail service; multiple point posting and direct entry; discounts on foreign and Canadian postage; business reply service; and Office of Exchange. BROKERS WORLDWIDE 701 Ashland Avenue, Bays 1-3 Folcroft, PA 19032 610-461-3661, fax 610-461-4239 www.brokersworldwide.com Joe Alvarez, account manager (jalvarez@brokersworldwide.com) CANADA POST Canada Post Corporation (French: Société canadienne des postes) is a Canadian postal service operated as a crown corporation. The successor to the Post Office Department of the Government of Canada, Canada Post was created on October 16, 1981 by the 1 Dundas Street There are several Dundas Street in the world:
Toronto, Ontario M5G 2L5, Canada 416-204-4480, fax 416-204-4410 www.canadapost.com Al Lee, international sales (allanm.lee@canadapost.com) DEUTSCHE POST Deutsche Post AG (ISIN: DE0005552004, LSE: DPO) is a German post, logistics and courier headquartered in Bonn, previously the German state-owned mail monopoly. It has 520,000 employees in more than 220 countries and territories worldwide and generated revenue of € 60. GLOBAL MAIL 22560 Glenn Drive, #105 Sterling, VA 20164 703-450-5777, fax 703-450-7638 www.mailglobal.com Susan Parker Susan D. Parker is an American Democratic politician from Alabama. A resident of Rogersville she served as a delegate for the 2000 Democratic National Convention and 2004 Democratic National Convention. First time she represented Opelika and second time Rogersville. and Georgia Schweitzer Georgia Schweitzer (born January 31 1979 in Gahanna, Ohio, U.S.) is a former collegiate and professional basketball player. Schweitzer attended college at Duke University and graduated in 2001. DIRECT LINK 700 Dowd Dowd is a derivation of an ancient surname which was once common in Ireland but is now quite rare. The name Dowd is an Anglicisation of the original Ui Dubhda, through its more common form O'Dowd. Avenue Elizabeth, NJ 07021 908-289-0703, fax 908-289-0705 www.directlink.com Pamela Herforth, manager, key accounts, (pmh@directlink.com) DISTRIBUTION POSTAL COMPANY INC. 6200 Frankford Avenue Baltimore, MD 21206 410-488-1002, fax 410-488-2344 www.distpost.com Joyce Todd, executive sales representative (joyce@distpost.com) GLOBAL - Z INTERNATIONAL P.O. Box 930 Manchester Center Manchester Center is an indoor shopping mall in Fresno, California that houses retail stores, businesses, and government offices. The mall is anchored by Sears and Gottschalks, and was the first dominant shopping center in the Fresno area. , VT 05255 802-362-5800, fax 802-362-9030 www.globalz.com Gary Dolderer, sales and business development (gdolderer@globalz.com) JOHNSON & HAYWARD INC. 500 Route 46 East at Trenton Avenue Clifton, NJ 07011 973-253-2323, fax 973-253-2313 www.jhinc.com Richard Conover, vice president, sales (rconover@hinc) INTERNATIONAL MAIL EXPRESS INC. 18-13 131st Street College Point, NY 11356 718-461-8800, fax 718-461-9010 www.intmail.com Dennis DeAngelo, account executive (ddeangelo@intmail.com) INTERNATIONAL MAILING SOLUTIONS 9 Arrow Drive Woburn, MA 01801 781-376-5000, fax 781-376-5001 www.mailims.com Brian DiBernardo, national account manager (bdibernardo@mailims.com) INTERNATIONAL POSTAL SYSTEMS postal system System that allows persons to send letters, parcels, or packages to addressees in the same country or abroad. Postal systems are usually government-run and paid for by a combination of user charges and government subsidies. INC. 1117 North 19th Street Rosslyn, VA 22209 703-522-8338, fax 703-522-3875 www.internationalpostalsys.com Will o'Connor, general manager (genmgr@internationalpostalsys.com) SPRING (formerly TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. International Mail and Royal Mail USA, now a joint venture of TPG TPG Texas Pacific Group TPG Tapping TPG Transports Publics Genevois (Geneva, Switzerland public transportation) TPG Test Pattern Generator TPG TNT Post Group TPG Trésorier Payeur Général , Consignia and Singapore Post Singapore Post Limited SGX: S08 (Chinese: 新加坡郵政有限公司; or SingPost, Chinese: 新加坡郵局) is Singapore's only postal company, providing local and international postal services. ) 10 East 34th Street, 7th Floor New York, NY 10016 800-803-1358, fax 212-252-9950 www.atspring.com Lisa Bourque (lisa.bourque@tnt.com) Suzanne Earley (suzanne.earley@springamericas.com) UNITED STATES United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. POSTAL SERVICE postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval International Business 1735 North Lynn North Lynn is an urban residential area of King's Lynn in the county of Norfolk, England. There are three main parks in North Lynn: Peck's field (named after the previous owner of the land before the North Lynn estate was created), The Rec (RECreation Ground) and Colombia Street, #2018 Arlington, VA 22209 703-292-3560, fax 703-292-3581 www.uspsglobal.com Jim Toner, international sales specialist (jtoner@email.usps.gov) PUBLICATIONS FOR INTERNATIONAL MAILERS These publications are available from: Direct International 1501 Third Avenue, New York, NY 10028 212-861-4188, fax 212-628-5070 Prices include shipping to all destinations worldwide. PUBLISHERS MULTINATIONAL DIRECT An insider's monthly newsletter to help readers increase direct to customer sales of publications in multinational markets. Covers news, ideas, tips on multinational lists, copy offers, tests, licensing deals, agency representation, data protection, legal and tax matters affecting international direct marketing, and case histories based on experiences of successful publishers. Alfred M. Goodloe Jr., editor-publisher. $195/year North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , $225 rest of the world. PUBLISHER'S GUIDE TO SUCCESSFUL MULTINATIONAL MAILINGS A "how-to" guide covering all the basics and many advanced practices in marketing publications internationally. Complete with charts, forms and checklists to smooth the path. Includes selected case histories and serves as a comprehensive introduction to international direct marketing. An excellent staff training guide. 124 pp., $95 U.S.A., $120 rest of the world. (One copy is free for first-time subscribers to Publishers Multinational Direct.) GUIDE TO WORLDWIDE POSTAL-CODE & ADDRESS FORMATS Includes information about new postal codes This list shows an overview of postal code notation schemes for all countries that use postal/ZIP codes: Key
COLLECTION OF CHECKLISTS, SAMPLE FORMS AND WORKSHEETS FOR BOOSTING INTERNATIONAL RESPONSE A single source for a variety of useful checklists and forms to use or adapt when planning or executing international direct marketing campaigns. Save time in checking and rechecking that all elements of a campaign have been identified. Save money by pinpointing areas for cost improvement. Make money by improving response. Avoid mistakes and delays that lead to unnecessary expense. 37 pp., $57 U.S.A., $67 rest of the world. 25 TIPS FOR IMPROVING MULTINATIONAL LIST RESPONSE A handy review for publishers and staff when evaluating, selecting and ordering mailing lists. Instructions on how to assess mailing list results to increase subsequent response. $23 U.S.A., $28 rest of the world. COLLECTION OF TESTS CONDUCTED BY LEADING MULTINATIONAL PUBLISHERS This recently updated Collection now includes 57 tests which can help publishers: identify the kinds of tests they might wish to conduct; select profitable strategies to be considered; get assurance that strategies being used have indeed worked for other publishers; and, alternately, take a sharp look at strategies that haven't worked for other publishers. Use the Collection as a checklist of "things to do" when planning international campaigns and as training guide for new staff members involved in international promotions. $69.50 U.S.A., $79.50 rest of the world. INTERNATIONAL MEDIA GUIDES (IN FIVE VOLUMES) Published by SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , the Guides contain a goldmine of data to be extracted to lead to thousands of new prospects around the world. The Guides represent a complete source of rates and data, circulation figures on 20,000 publications in 200 countries. Covers business, professional, trade, scientific, technical, and medical magazines, as well as newspapers and consumer magazines. Included are 57 subject categories for business and professional and 24 categories for consumer publications. Use the guides to send press releases to editors and get publicity and leads for your products, publications or services. Advertise in publications covering your area of business or place inserts to get more orders and more sales leads. Many publications have mailing lists not on the market, and with prodding may rent them to international mailers. Prices for the complete set of five volumes start at $1,089 (for U.S.A. shipments), $739 for the three-volume Business & Professional Publications, and $315 for the following single volumes: Business & Professional (Europe), Business & Professional (Pacific/Mid-East/Africa), Business & Professional (The Americas), Consumer Magazines (Worldwide), and Newspapers (Worldwide). Contact Direct International for pricing and ordering details. None of the organizations listed in this directory paid to be included. Additional copies are available for $10 each postpaid post·paid adj. With the postage having been paid in advance. postpaid Adverb, adj with the postage prepaid Adj. 1. from The Newsletter on Newsletters. |
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