Printer Friendly
The Free Library
14,506,104 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Speaking of MaggieMoo's, its parent company NexCen Brands has entered into a co-branding agreement with Freshens Quality Brands, that will provide approximately 650 of NexCen's Pretzel Time, Pretzelmaker, and Great American Cookies franchisees the opportunity to add Freshens smoothies in co-branded stores.


Speaking of MaggieMoo's, its parent company NexCen Brands has entered into a co-branding Co-branding is a marketing arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.  agreement with Freshens Quality Brands, that will provide approximately 650 of NexCen's Pretzel Time, Pretzelmaker, and Great American Cookies franchisees the opportunity to add Freshens smoothies in co-branded stores. The NexCen-Freshens strategic agreement also includes testing of cobranded ice cream and yogurt yogurt: see fermented milk.
yogurt

Semisolid, fermented, often flavoured milk food. Yogurt is known and consumed in almost all parts of the world.
 stores, presumably pre·sum·a·ble  
adj.
That can be presumed or taken for granted; reasonable as a supposition: presumable causes of the disaster.
 with MaggieMoo's and NexCen's other ice cream chain, Marble Slab Creamery Marble Slab Creamery is a chain of franchised and company-owned stores specialising in ice cream and other dessert specialties, with 541 stores throughout the United States, Canada, Puerto Rico and the United Arab Emirates. A subsidiary of NexCen Brands, Inc. .
COPYRIGHT 2008 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Last Licks
Publication:Ice Cream Reporter
Date:May 20, 2008
Words:68
Previous Article:MaggieMoo.(Last Licks)
Next Article:Turkey Hill's promotional campaign for its new gelati-inspired frozen dessert Duetto was recently named "Best in Show" by the International Dairy...
Topics:



Related Articles
How to grow globally, despite a dismal economy: a cookie conglomerate shows how to sweeten international opportunities. (World Without Borders:...
Nestle and Planet Smoothie team.
NexCen adds pretzels to ice cream.
NexCen Brands acquired Pretzel Time and Pretzelmaker.(Mergers, Acquisitions and Transactions)
NexCen adds Great American Cookies.
NexCen Brands, parent to MaggieMoo's and Marble Slab Creamery among other companies, reported revenues of $34.4 million in 2007, its first full year...
NexCen co-brands Marble Slab and Pretzelmaker.
NexCen faces setbacks and lawsuits.
NexCen stabilizing.
NexCen Brands.(Marketing)(Brief article)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles