Spanish-language broadcaster tops the radio band: Ranchera music format sends station climbing the chart.The Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. radio world was jolted earlier this year when a Spanish-language station, KLAX-FM, topped the fall Arbitron listener ratings. No Spanish-language station had ever held the top Arbitron spot. And for the year, KLAX-FM has emerged atop The List of the 25 largest radio stations in Los Angeles <noinclude> List of radio stations in the Los Angeles/Orange County market (Arbitron #2): </noinclude><includeonly></includeonly> |KABC |AM 790 | |Los Angeles |ABC Radio |talk |KALI |AM 900 | |West Covina | | |KAZN |AM 1300 | . KLAX-FM dethroned KOST-FM, which fell to second place, trailing KLAX KLAX Los Angeles International Airport (ICAO Code) 6.4 to 5.2 for its 1992-93 listener share average. In revenue terms, KABC-AM was the leader with $31 million. However, 13 of the stations on The List declined to report their revenues. There was only one other station in addition to KLAX-FM to crack the top 25 for the first time. KJLH-FM made The List at No. 25. Stations showing significant gains included KROQ-FM, moving up six places to No. 7, and KLSX-FM, going from 14th to No. 8. KLAX hit the airwaves Aug. 1, 1992, with a new Ranchera The ranchera is a genre of the traditional music of Mexico. Although closely associated with the mariachi groups which evolved in Jalisco in the post-revolutionary period, rancheras are also played today by norteño (or Conjunto) or banda (or Duranguense) groups. (Mexican country music) format and young on-air personalities. The Spanish Broadcasting System-owned station took off immediately, and the increase in listeners enabled the station to boost its ad rates. Ad rates were $100 for a spot a year ago, but now the station is fetching $500 to $700 a spot. Station officials estimate they will finish 1993 with revenues around $10 million. "We are seeing diversity in this marketplace, and that trend will continue," KOST General Manager Howard Neal observed. "As time goes on, there will be a continuous shift, but right now ethnic radio is doing well and KLAX is at the top of the heap. The station has probably done more for ethnic radio than any other in raising the revenue ceiling for a Spanish station." There are seven Hispanic stations in the market and five made The List's 25, including KLVE-FM, KTNQ-AM, KWKW-AM and KKHJ-AM. Neal is also manager of KFI-AM which jumped from No. 19 to No. 12 with its talk radio format. The station made news by dumping popular talk show host Tom Leykis Thomas Joseph Leykis (born August 1, 1956 in New York, New York) is the host of a radio talk show syndicated in the United States of America by CBS Radio. Background / early career and bringing in former Los Angeles Police Chief Daryl Gates Daryl F. Gates was the Chief of the Los Angeles Police Department (LAPD) from 1978 until 1992. Early life Daryl Francis Gates was born to a Mormon mother and a Catholic father in the Highland Park district of Los Angeles on August 30, 1926; the family soon relocated to . Rush Limbaugh Rush Hudson Limbaugh III (born January 12, 1951) is an American conservative radio talk show host and political commentator. Born in Cape Girardeau, Missouri, he is a self-described conservative, who discusses politics and current events on his program, is also carried on the station. Talk radio was an important format here for the past year because of the riots, elections and Rodney King case re-trial, Neal said. |
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