Spanish-Language Morning News Show Growing Fast.WHAT other early-morning TV news program in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. gives you the exchange rate for the Mexican peso and updates on local public transportation problems? As the local English-language stations duke it out to win the hearts and minds of local viewers, KMEX-TV Channel 34 is wooing the Spanish-language viewer with its mix of news, weather and community notices. It's been less than a year since KMEX debuted its 6-7 a.m. weekday news program "Noticias 34: Primera Edicion" ("News 34: First Edition"), but the station already has the attention of its English-language counterparts. In October, it was the fourth highest-rated show in its time slot Continuously repeating interval of time or a time period in which two devices are able to interconnect. for adults 18 to 49, pulling down a 1.3 rating, compared with a 1.8 for KNBC-TV Channel 4, a 1.5 for KTLA-TV Channel 5 and a 1.4 for KTTV-TV Channel 11. Even more significant, Noticias' audience is growing more quickly than the audience for the English-language morning newscasts. After launching on Jan. 4, the show has gone from a 5 percent share of the local market in January to a 9 percent share in October. if it continues to grow at that pace, it will soon dominate the morning news race in Los Angeles. "While various (English-language) newscasts are struggling for viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. , we see in Spanish-language television that the viewership is on the increase," said KMEX spokeswoman Patricia Ramos. KMEX is the nation's first Spanish-language TV station to air a local early-morning newscast newscast Radio or television broadcast of news events. News gathering and broadcasting by the radio networks began in the mid-1930s and increased significantly during World War II. The television newscast began in 1948 with 15-minute programs that resembled movie newsreels. Mondays through Fridays. Last month, its sister station in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , WXTV TV, adopted the same morning format. "It's a great niche," said Carlos Garcia Carlos Garcia can refer to:
Channel 34, which is owned by Century City-based Univision Communications Inc. the nation's largest Spanish network, was slow in breaking into the bacon-and-eggs time slot. At 6 a.m., it used to rebroadcast the previous day's 11 p.m. newscast, and then aired a local 30-minute morning talk show recorded the previous day. But then along came "Despierta America," ("Wake Up America"), a three-hour morning talk show produced at Univision's studio in Miami and aired throughout the network starting at 7 a.m. The show, launched two and a half years ago, is modeled after "Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as ," "Today" and "The Early Show." KMEX cuts away for three local news segments during the program. As long as it was already fielding a morning news team for the network show, it made sense to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the market and begin the station's own news program, which is hosted by former weekend anchors Nancy Agosto and Antonio Valverde. "It is very tailored to the Latino audience," Ramos said. |
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