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Space-age strategy.


SOME 250 NEWSPAPER and magazine reporters recently received a "meteor meteor, appearance of a small particle flying through space that interacts with the earth's upper atmosphere. While still outside the atmosphere, the particle is known as a meteoroid. Countless meteoroids of varying sizes are moving about the solar system at any time. " to compare the astronomical as·tro·nom·i·cal   also as·tro·nom·ic
adj.
1. Of or relating to astronomy.

2. Of enormous magnitude; immense: an astronomical increase in the deficit.
 odds of a home being hit by space debris Space debris or orbital debris, also called space junk and space waste, are the objects in orbit around Earth created by humans, that no longer serve any useful purpose.  to the more likely scenario that an illness or injury will result in lost wages.

Leading disability insurer UnumProvident actually sent lava rocks (like those used in gas grills) with the question: What are the odds a meteor will hit your house? (1 in 182 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time.

(mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed.

In the USA and Canada, 10^12.
.)The company also noted the odds of being struck by lightning (1 in 700,000) or missing three months' pay due to injury or illness (1 in 3).

The in-house promotion, which cost about $4,000, also includes a Web site, www.disability-101.com, to give reporters more info and story ideas.
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Title Annotation:MARKETING; marketing strategy of UnumProvident Corp.
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief article
Geographic Code:1USA
Date:Aug 1, 2006
Words:121
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