Sozon Inc. Introduces 'Blog de Baito', New Service Using Blogs for Promotional Advertisement.Tokyo, Japan, May 31, 2007 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - Sozon Inc. has announced the release of a new product in their Internet Marketing See Internet advertising. product lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. , Blog de Baito(TM), which allows bloggers to blog on behalf of advertisers in exchange for a commission fee. Blog de Baito is available from May 31. With Blog de Baito, advertisers can achieve three objectives - natural online advertising, word of mouth and direct SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. friendly links to their websites. With the recent rapid increase of the Internet, it has now joined the other four major advertising channels - television, radio, newspaper and magazine. As a result, web promotion has become a necessity in advertising. Commonly-used forms of internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. include banner advertisements, search engine marketing (paid listing advertisements) and affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. ; however, recent market trends have required companies and organizations to have more intimate relationships An intimate relationship is a particularly close interpersonal relationship. It is a relationship in which the participants know or trust one another very well or are confidants of one another, or a relationship in which there is physical or emotional intimacy. with individual consumers, whose comments and analysis of their services and products can have substantial influence. As such, Sozon has developed Blog de Baito, which allows bloggers to write about advertisers' products or services on their blogs in exchange for a commission fee for the blogger (1) A person who writes Weblogs. See blog. (2) (Blogger) A Web site launched in 1999 from Pyra Labs, San Francisco, CA (www.blogger.com) that provides the tools for creating blogs (Weblogs). , providing natural promotion for the advertiser. In recent years, as Japan integrates ever more deeply in to the blog society, the number of Japanese registered bloggers has increased rapidly to 8.68 million people (according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an April, 2006 announcement by Ministry of Internal Affairs and Communications Ministry of Internal Affairs and Communications (総務省 Sōmushō ) and this number is expected to continuously increase. Blog de Baito treats each blog as a potential media outlet, and companies can utilize the bloggers' comments/analysis to promote and advertise their products and services in a natural and unobtrusive way. In addition to the write-up within the blog, a direct link will be placed to promote the advertiser's website through a post within the bloggers' comments, thus increasing qualified traffic to advertiser's sites. Blog de Baito will allow Sozon to provide a complete solution in the online marketing field. I. Service Features 1) Advertise easily: Marketers can easily register for a promotion. 2) Blogs are approved automatically and easy to maintain: As blogs are applied to promotions, the system will check the blog automatically. Clients do not have to read through the blog for authentification. 3) Effective Blogger usage: By separating the bloggers into categories, clients can target the audience and make effective promotions. 4) Market research capabilities: Clients can choose the tone of the bloggers' comments, allowing for detailed market research to be conducted. 5) Blogger can easily earn advertisement fees: Blogging about client companies' services/products allows bloggers to earn money in the form of commissions. II. Expected blogger members: 100,000 within one year The affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. of ValueCommerce Co., Ltd., Sozon Inc.'s parent company, will be used to attract bloggers. III. Pricing: Blog de Light Plan (Tax inclusive) Blog de Light 400 (Blogs: 400) - 167,850 yen Blog de Light 700 (Blogs: 700) - 293,265 yen Blog de Light 1000 (Blogs: 1000) - 418,950 yen In the near future, Blog de Premium, with more marketing functions, is expected to be released. Blog de Baito is a registered trademark of Sozon Inc. For more information, please visit http://www.blogdebaito.com About Sozon Inc. Since launching Japan's first SEO software solution in 2003, Sozon has grown from a small three person SEO (Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden ) company to a 45 person plus full service online marketing agency offering a variety of digital marketing services to small and large companies throughout Japan and Asia. Sozon is built around four key pillars: People, Technology, Marketing, and Service. These pillars serve as a base for Sozon to develop total online marketing solutions for domestic and international companies looking to grow their business in Japan and throughout Asia. For more information, please visit www.sozon.com. About ValueCommerce Co., Ltd. Founded in 1996 as one of the first hosting and domain resellers in Japan, ValueCommerce launched Japan's first ASP Affiliate Marketing platform and service in 1999. Today, ValueCommerce provides E-commerce and online marketing services in 3 major business divisions: Affiliate Marketing, Directory/Search, and Hosting/Infrastructure. For the affiliate marketing business, ValueCommerce is serving one of the largest affiliate marketing networks in Japan delivering over 400 million advertisements per day and reaching up to 50% of the Japanese Internet population (Nielsen/NetRatings "Advertisement distribution (BTC BTC Baku-Tbilisi-Ceyhan (crude oil pipeline) BTC Belgische Technische Coöperatie (Dutch: Belgian Technical Cooperation) BTC Berlinale Talent Campus BTC Business Travel Coalition )"). For more information, please visit www.valuecommerce.co.jp. Source: Sozon Inc. Contact: Sozon Inc. Marketing and PR Department Email: pr@sozon.com Tel: +81-3-3538-0628 http://www.sozon.com/ Japan Corporate News Network. All rights reserved. |
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