Southern LINC Named Exclusive Wireless Communications Partner to Outfitters Association of America.Business Editors ATLANTA--(BUSINESS WIRE)--March 23, 2004 Southern LINC(R), the wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. service from Southern Company (NYSE NYSE See: New York Stock Exchange : SO), announced today that it has entered into an exclusive wireless communications partnership with the Outfitters Association of America (OAOA OAOA Outfitters Association of America ), a global association of outdoor enthusiasts. Under the three-year agreement, Southern LINC will be the exclusive wireless carrier for OAOA. Wayne Pearson, founder of OAOA and host of the "Ultimate Outdoors" and "Outfitters Almanac almanac, originally, a calendar with notations of astronomical and other data. Almanacs have been known in simple form almost since the invention of writing, for they served to record religious feasts, seasonal changes, and the like. " television programs on ESPN ESPN Entertainment and Sports Programming Network , and his staff will be using Southern LINC handsets while promoting responsible outdoor education. Additionally, Southern LINC will be the official title sponsor of the OAOA World Record Exhibit Trailer, a mobile exhibit consisting of world-record deer, elk and fish. "Outfitters are a tough breed," said Wayne Pearson. "We needed a wireless communications partner that would not only provide reliable service, but one that also offers durable, ruggedized handsets with the features and functionality that are needed by outdoor enthusiasts." Pearson and the OAOA team will rely on the Motorola i530 and i730 handsets. The i530 is an easy-to-use handset with rubber overmold on the sides for better grip. This ruggedized handset meets military specifications for shock, vibration, dust and humidity. The i730 is slim, flip-style and comes equipped with GPS technology, which can be used for location-based services See mobile positioning. and can even report weather forecasts - factors that can be essential in the wilderness. Both handsets offer the features associated with Motorola's iDEN technology, including Instant LINC(SM) two-way radio A voice network that provides an always-on connection enabling the user to just "push the button and talk." Also called "dispatch radio," two-way radio has traditionally been used by police, fire, taxi and other mobile fleets. , phone service, text messaging and wireless data access. "Southern LINC's partnership with Outfitters Association of America is a natural fit," said Bob Dawson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Southern LINC. "Our organizations share a mutual dedication to reliability, loyalty and consistent service. Southern LINC's wireless coverage area, in both rural and metro locations across the Southeast, will enable OAOA members to communicate instantly. Features such as GPS technology embedded in Southern LINC's handsets are important to outdoor enthusiasts who can utilize the location-based services." About the Outfitters Association of America Outfitters Association of America is a global organization of professional outfitters who are committed to providing high-quality outdoor experiences through the conscientious use of natural resources while promoting responsible outdoor education. Members of OAOA are licensed professionals who act as local area guides for outdoor enthusiasts. Associated organizations of OAOA include such conservationist groups as Quail Unlimited, Rocky Mountain Elk Foundation The Rocky Mountain Elk Foundation (RMEF) is a conservationist organization, founded in the United States in 1984 by four hunters from Troy, Montana (Bob Munson, Bill Munson, Dan Bull and Charlie Decker) with the mission of ensuring the future of elk, other wildlife, and their , The Grouse grouse, common name for a game bird of the colder parts of the Northern Hemisphere. There are about 18 species. Grouse are henlike terrestrial birds, protectively plumaged in shades of red, brown, and gray. Society and Hunters Against Hunger. For additional information, please log on to OAOA's newly designed Web site at www.oaoa.net. About Southern LINC Southern LINC, which stands for Long-range Integrated Network Communications, covers 127,000 square miles in the Southeast, including major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. Using Motorola's iDEN(R) technology, Southern LINC combines multiple communication services into one handset or installed device including Instant LINC(SM) two-way radio, phone service, text messaging, wireless Internet access and wireless data access. More information about Southern LINC can be obtained by calling 1-800-818-LINC (5462) or visiting the Southern LINC Web site at www.southernlinc.com About Southern Company: With 4 million customers and nearly 39,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier super-regional energy company in the Southeast and a leading U.S. producer of electricity. Southern Company owns electric utilities in four states, a growing competitive generation company, an energy services business and a competitive retail natural gas business, as well as fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are 15 percent below the national average. Southern Company has been named three consecutive years No. 1 on Fortune magazine's "America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. " list in the Electric and Gas Utility industry. Southern Company has been ranked the nation's top energy utility in the American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and four years in a row, and in the latest survey tied for the highest score among all service industry companies. Southern Company has more than 500,000 shareholders, making its common stock one of the most widely held in the United States. Visit the Southern Company Web site at www.southerncompany.com. Southern LINC and Instant LINC are salesmarks or registered trademarks of Southern LINC. Motorola and iDEN are trademarks or registered trademarks of Motorola, Inc. All Rights Reserved. |
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