Southern California Retail Chains Discover DMX Makes Sound Sense.

LOS ANGELES--(BUSINESS WIRE)--July 28, 1997--

The Quality, Variety and Service of DMX Creates the Right

Atmosphere for Each Store

DMX, the fastest growing digital audio service in the world, has made a significant impact on the Southern California retail industry.

DMX for Business' owned and operated office (O&O) has signed agreements with several Southern California multiple location stores.

In the competitive retail industry, shoppers have come to expect a total shopping experience. Southern California retailers, with a variety of merchandise and varying images, have recognized that the wide array of CD-quality stereo music and sophisticated technologies of DMX provides them with unprecedented management control of their stores' atmosphere, giving them an advantage in the industry. Retailers have integrated DMX music with strong visual displays to create immediate impact and style.

DMX for Business is currently heard in thousands of retail stores, ranging from chains with hundreds of locations to a single operation. Several national accounts have recently selected DMX, including:

Bisou-Bisou -- with more than 100 boutiques overseas, Bisou-Bisou operates stores at some of the most prominent locations in America with six retail stores in California, three in Miami, and one each in Atlanta and New York. Bisou-Bisou has cultivated a young, sexy, fresh and energetic image for women ages 18-40. "Our stores and our clothing are designed for women who like themselves," said Mia Krause, district merchandising manager of Bisou-Bisou. "DMX really got our concept and suggested music programs that work for our clientele. We are excited to finally have music that is right for our stores."

Charlotte Russe -- one of the most successful high fashion women's retail chains in the Southwest, DMX has already been installed in 33 of the chain's 38 stores. Charlotte Russe caters to women ages 18-35, with items ranging from trendy to career wear and formal evening wear. "Our wide open store space was designed to make it easy and comfortable to shop," said Jacqueline Campbell, marketing director of Charlotte Russe. "Each store has a different ambiance, while sharing a high-tech sophisticated look. With DMX we have the flexibility to match each store's decor with a DMX music program that complements and enhances the image we are trying to create."

Styles for Less -- contemporary retailing at its best with more than 50 stores located throughout California, Arizona and Nevada. A constant flow of ready-to-wear merchandise, European accents and open ceilings contribute to an unrestricted shopping atmosphere. A focal point of each store is a large screen video wall. DMX provided the equipment, speakers and video monitors. "By adding the video wall, we have provided our guests with another reason to return to Styles for Less," said Augie DeAngelo, principal of Styles for Less. "The music and active images are used to reinforce the fashionable image our customers have of themselves."

To help identify the best music to create the atmosphere desired by each retail store, DMX representatives utilized the proprietary DMX Music Application Program (MAP). MAP assists DMX customers in analyzing their business image, demographics and required energy level and recommends specific DMX music programming, to customize and tailor the audio atmosphere of any business.

DMX is available to businesses through direct broadcast satellite (DBS) and an on-premise system. Subscribers who receive the service by DBS utilize a small satellite antenna and a digital audio receiver. The DMX/DBS systems contains many features designed for business customers to completely control their music atmosphere. These features can be controlled nationally or regionally from the DMX satellite uplink center or on-site through the DMX-DJ remote control. DMX customers can also receive the service via an on-premise CD-i system, DMX Disc. DMX Disc subscribers receive a commercial CD-i player and multiple four hour specially programmed discs. To keep the music library fresh, new discs are automatically sent throughout the year.

DMX combines the art of music programming with the science of digital technology, offering more than 90 channels of CD-quality stereo music. Each program features 24 hours-a-day of uninterrupted music in many styles and genres including classical, jazz, Latin, pop/adult contemporary, rock and oldies, as well as specialty programs such as Beach Party, Children's and Holiday music and a wide variety of international programming. Each DMX program is continuously updated by DMX Inc.'s extensive programming staff, eliminating the repetition found in the offerings of other business music services.

The Southern California DMX O&O, established in April 1995, services businesses in Los Angeles, Orange, Ventura, Riverside, San Bernardino and San Diego counties. In addition, Phoenix, Miami, and Atlanta O&O offices are scheduled to open later in 1997.

DMX, a wholly owned subsidiary of TCI Music Inc., programs, markets and distributes worldwide its premium digital music service. The service is provided to more than 2 million homes and 35,000 businesses in the United States and is available on four continents, making DMX the most widely available music service in the world.

TCI Music is managed by Liberty Media Corp. the programming unit of TCI. TCI Music Series A Common Stock is traded on the Nasdaq SmallCap Market Tier of the Nasdaq Stock Market under DMX's former symbol, TUNE.

Tele-Communications Inc. is traded through the TCI Group and the Liberty Media Group common stocks. TCI Group Series A and Series B Common Stock are traded on the Nasdaq National Market Tier of the Nasdaq Stock Market under the symbols TCOMA and TCOMB, respectively.

Liberty Media Group Series A and Series B Common Stock are traded on the Nasdaq National Market Tier of the Nasdaq Stock Exchange under the symbols LBTYA and LBTYB, respectively. Tele-Communications International Inc., which is traded under the symbol TINTA, is attributed to the TCI Group.

TCI Communications Inc., TCI's domestic communications subsidiary, trades its Cumulative Exchangeable Preferred Stock, Series A on the Nasdaq National Market Tier of the Nasdaq National Market under the symbol TCICP, its Trust Originated Preferred Securities ("TOPrSsm") on the New York Stock Exchange under the symbol TFI/pr and its trust preferred securities on the New York Stock Exchange under the symbols TFII and TFIV.

For more information about DMX, access the company's World Wide Web site at http://www.dmxmusic.com .

CONTACT: DMX Inc., Los Angeles

Samantha Taylor, 310/444-1744