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Southern California's Leading Fresh Juice Company Enters Cyberspace With Launch of New Web Site.


GLENDORA, Calif.--(BUSINESS WIRE)--May 1, 1998--

Brands' Taste Appeal and Colorfulness Come to Life

California Day-Fresh Foods, Inc. (CD-FF), manufacturer of Naked(TM) Juice and Ferraro's(R) Earth Juice(R), has made the move into cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace.  with the launch of its new Web site located at http://www.NakedJuice.com or http://www.Ferraros.com.

The fun begins with the very first click. As soon as visitors enter the site they'll be greeted by the mighty Green Machine(TM), Naked Juice's nourishing nour·ish  
tr.v. nour·ished, nour·ish·ing, nour·ish·es
1. To provide with food or other substances necessary for life and growth; feed.

2.
 drink with powerful green superfoods. Reflecting the taste appeal, healthfulness health·ful  
adj.
1. Conducive to good health; salutary.

2. Healthy. See Usage Note at healthy.



health
, and liveliness of the company's brands, the colorful site, developed by Open Road Media, offers product-oriented information, facts about the company's philosophy, history and community involvement, and an online health magazine.

Among the sections on the site is "Where to Get Naked." Here visitors can access a list of outlets where Naked Juice Naked Juice is a brand of all natural fruit drinks. The juices and smoothies they offer have no added sugar or preservatives. Naked Juice is made by the Naked Juice Company of eastern Los Angeles County, California. Recently, Naked Juice has been purchased by PepsiCo Products.  and Ferraro's Earth Juice can be purchased. Visitors can order Naked Juice or Ferraro's Earth Juice apparel, such as T-shirts, caps, sweatshirts. Also included in this section is trade information including product facts, delivery areas, and product safe-handling procedures. The trade will also be able to request ordering information via e-mail.

Browsers will find a wealth of interesting topics in "Alive," the site's health-oriented magazine. Featuring health tips, interviews with fitness and nutrition experts, and a variety of taste-tempting, healthful health·ful
adj.
1. Conducive to good health; salutary.

2. Healthy.



healthful·ness n.
 recipes, "Alive" will be continually updated to encourage return visits.

"Our Web site is an important online contribution as it provides links to information on nutrition, stress and disease prevention," says Paul Johnson Paul Johnson may refer to:
  • Paul Johnson (artist)
  • Paul Johnson (philanthropist)
  • Paul Johnson (writer), the British journalist and historian
  • Paul Johnson (ice hockey), ice hockey player
  • Paul Johnson (Canadian politician), former MPP
, marketing director for CD-FF. "The site, which will be updated regularly, is designed to be informative, user-friendly and entertaining. We want to encourage people to visit our site and see all we have to offer," Johnson adds.

California Day-Fresh Foods, Inc., based in Glendora, California Glendora is a municipality in Los Angeles County, California, United States. As of 2006, the population of Glendora was estimated at 51,608.[7]

Glendora mostly lies within the San Gabriel Valley, area code 626.
, is a subsidiary of Chiquita Brands International, Inc., manufactures Naked Juice and Ferraro's Earth Juice with distribution of fresh juices throughout California, Colorado and Nevada, and frozen juices nationwide. CD-FF has the most extensive direct store delivery in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , distributing its own juices and a variety of other health food products.

CONTACT: The Londre Company, Inc.

Jackie Binkow, 213/851-8230 x 102

Patti Londre, 213/851-8230 x 105
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 1, 1998
Words:373
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