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South-Western Educational Publishing Unveils Enhanced Web Site; Virtual Community Design and User-friendly Navigation Promote Ease of Use.

CINCINNATI--(BUSINESS WIRE)--Dec. 19, 1997--South-Western Educational Publishing (SWEP), an International Thomson Publishing Company (ITP), announces the release of its updated web site, www.swep.com. The site now offers visitors a virtual community to explore South-Western's innovative educational products, valuable instructional resources, and up-to-date industry information.

The utilization of a virtual community design offers the site a new look and a new mission: to give customers easy access to the vast array of products and services South-Western has to offer. A leader in business education products for over 90 years, South-Western also offers products in Career Development, Computer Education, English/Communication, Mathematics, Science, and School-to-Careers. Through sister company West Educational Publishing, South-Western also offers instructional materials for Social Studies, Health, Fine Arts, and Career Education.

In addition to enhanced navigational capabilities and enticing visuals, each course area on the site includes a support community consisting of features such as Peer Talk, News, Events, Resources, Featured Products, and Talk to Us. Updates also include on-line resources for teachers and students, as well as classroom activities correlated to both South-Western product and non-product areas. Customers can conveniently search catalogs, place secured orders, request sample copies, and submit technical support queries on-line. Links to course-specific newsletters are available, and future plans for the site include a virtual community discussion forum for each educational discipline.

A new addition to the site is an on-line version of The Balance Sheet. Since 1920, SWEP has published The Balance Sheet, a popular, complimentary educational resource magazine authored by, and written for, business education teachers. Each monthly on-line edition will serve as a forum for the constructive discussion of problems of interest to both the business classroom teacher and the business profession.

South-Western Educational Publishing (SWEP) is a commanding force in mixed media publishing, specializing in instructional materials within the high school and postsecondary curricula for over 90 years.

International Thomson Publishing (ITP), a division of the Thomson Corporation, governs ten educational publishing companies, each focusing on the production of innovative and market-leading products and services for lifelong learning.

For further ITP information, please call Erin Titcomb at 612/687-5097, or send e-mail to etitcomb@westpub.com.

NOTE TO EDITORS: There is an "at" symbol before "westpub.com" above and "swpco.com" below. Those symbols may not appear properly in some systems.

CONTACT: South-Western Educational Publishing

Don Daugherty, 1-800/543-0487

e-mail: don_daugherty@swpco.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 19, 1997
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