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Source Media's interactive channel to deliver interactive version of PBS' Newton's Apple.


DALLAS--(BUSINESS WIRE)--July 26, 1996--Source Media, Inc. (NASDAQ/NMS:SRCM SRCM Shri Ram Chandra Mission (India)
SRCM Stochastic Radio Channel Model
SRCM Società Romana Costruzioni Meccaniche (Italian, training hand grenades) 
) announced today that it has entered into a Charter Programmer Agreement with KCTA/Twin Cities Public Television to deliver an interactive version of their highly successful science education series, Newton's Apple Newton's Apple was an educational television program distributed to PBS stations in the United States that ran for fifteen seasons from 1983 to 1998. Targeted at younger viewers, it was highly regarded. , a fast-paced magazine-format show whose hosts seek out the answers to viewers' science questions.

The Interactive Channel will initially offer Newton's Apple "Science Try It" experiments and "Street Smart" quizzes on demand to subscribers to the Channel who will respond to interactive presentations using their remote control.

In making the announcement, Richard Hudson, the Director of Science at KCTA KCTA Kentucky Cable Telecommunications Association
KCTA Korea Clean Toilet Association
KCTA Kalamazoo County Taxpayers Association (Michigan)
KCTA Kootenay Christmas Tree Association
 stated, "The Interactive Channel takes Newton's Apple beyond the boundaries of broadcast television to new levels of on-demand access. The Channel provides unique interactive Newton's Apple programming for our audiences, from families to classrooms, to anyone curious about science in the world around us." He added that the Interactive Channel platform also complements the recent completion of the Newton's Apple web site http://www.

John Reed, President of Source Media stated, "We are extremely pleased to see Newton's Apple programming being developed for the Interactive Channel. This will allow us to deliver high quality interactive content and instant brand recognition to our subscribers while offering a new audience for Newton's Apple. Interactive Channel will now be able to offer subscribers and their families individually-paced learning and participation currently unavailable over traditional broadcast TV."

Newton's Apple is made possible on PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 by a grant from 3M. The show is a production of Twin Cities Public Television Twin Cities Public Television (TPT) is a nonprofit organization based in Saint Paul, Minnesota, United States, that operates the Twin Cities' two PBS member stations, KTCA-TV (channel 2) and KTCI-TV (channel 17).  (TCPT TCPT Thrombocytopenia, Paris-Trousseau Type ) which was founded in 1955 in St. Paul, Minn. In addition to producing the national family science show Newton's Apple, TCPT produces community programs and other national projects that are broadcast on Public Broadcasting Service “PBS” redirects here. For other uses, see PBS (disambiguation).

Not to be confused with Public Broadcasting Services in Malta.

The Public Broadcasting Service (PBS
 (PBS) stations throughout the country.

Source Media is a leader in the interactive programming and service industry. Source Media's Interactive Channel, an online television browser and programming service, is capable of delivering interactive news, weather, sports, shopping and educational services on demand over today's cable systems. Interactive Channel is scheduled to launch this fall in Colorado Springs, CO with Colorado Springs Cablevision, a Century Communications company.

CONTACT: Source Media Inc., Dallas

Scott Brooks, 214/890-9050, ext. 164

or

The Baron Group, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

Carole Shander, 212/581-6760, ext. 304

or

Morgen-Walke Associates, New York

Andrea Kaimowitz

Media Contact: Lee Foley

212/850-5600
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 26, 1996
Words:394
Previous Article:Las Vegas Showboat announces new president and chief executive officer; Carlton Geer brings leadership strength and new direction to Showboat.
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