Soundview's Gold Award-winning tabloid triples circulation for Women's Health Letter.In 1996, Kerri Bodmer Bodmer is a German surname that may refer to:
At the time, Soundview Publications publisher W.W "Chip" Wood said, "Prior to this package, it was widely believed that advertising for a women's newsletter needed to be written differently--more about emotions, more 'touchy-feely'--than one appealing primarily to men. "But starting with the first headline--Is Joan Rivers Joan Rivers (born June 8, 1933) is an American comedian, actress, talk show host, businesswoman, and celebrity. She is known for her brash manner and loud, raspy voice with a heavy metropolitan New York accent. spreading a deadly myth?--this package uses powerful warnings and indignation in·dig·na·tion n. Anger aroused by something unjust, mean, or unworthy. See Synonyms at anger. [Middle English indignacioun, from Old French indignation, from Latin to grab the reader's attention. It is as full of 'fear, greed Greed See also Stinginess. Almayer’s Folly lust for gold leads to decline. [Br. Lit.: Almayer’s Folly] Alonso Shakespearean symbol of avarice. [Br. Lit. and anger' as any package ever aimed at men. But by early 1998, that package had faded, Soundview vice president Garret Wood reports, "so we turned to Parris Lampropoulos to get us back in the mail profitably. Parris probably spent as much time identifying our audience and positioning our newsletter as he did actually writing the package. "We spent hours discussing age-ranges, interests, and concerns. We pored over every kind of marketing to women. The result is an off-size (10 1/2 x 12"), 12-page, full-color tabloid tab·loid n. A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material. adj. 1. In summary form; condensed. 2. Lurid or sensational. featuring the headline "The Hidden Cause of Most Female Health Problems." "75% of American Women Have This Dangerous Chemical Imbalance chemical imbalance Psychology A popular term of uncertain utility, which refers to a belief that many, if not all, mental disorders are attributable to a disequilibrium of one or more neurotransmitters , Which Is Very Easy To Cure. Are You One Of Them?" "ALSO INSIDE: Powerful Natural Solutions To: Arthritis--Osteoporosis-Aging Skin--Breast Cancer-Migraines--Menopausal Symptoms--Weight Problems-Muscle Pains--And More!" A little something to appeal to practically every woman. The photograph-heavy, headline-screaming ("The Popular Drink You Should Never Have If You're Over 50," for example) inside pages also feature a center spread titled, "Get These Women's Health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. Secrets FREE!," which describes three premiums. The offer was: "BEST VALUE: 2 years for just $77 ... a FREE copy of The Giant Book of Women's Health Secrets plus the 2 FREE special reports, Say Goodbye to Arthritis arthritis, painful inflammation of a joint or joints of the body, usually producing heat and redness. There are many kinds of arthritis. In its various forms, arthritis disables more people than any other chronic disorder. ! and Diet-Free Weight Loss. "STILL A GREAT VALUE: 1 year for $39, plus the FREE book The Giant Secret.... "FAST-RESPONSE GIFT: I'm responding within 11 days. Please also send me a copy of the special report, Look 10 Years Younger." Garret Wood says, "We started mailing the package in May. We dropped 1,419,977 packages in 1998. A few cover tests later and we're still mailing it strong today. "The package not only pulled in 200% returns, but it's taken Women's Health Letter from just over 10,000 subscribers to nearly 30,000. "Plus, the featured premium, The Giant Book of Women's Health Secrets, by Kerri Bodmer, has become the mainstay of our renewal efforts." |
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