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Sound stages still in demand, but not all of them.


Nearly all the major Hollywood Hollywood.

1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910.
 studios are building new sound stages and producers claim that all the facilities in L.A. are booked for months or even years in advance.

But apparently no one has told that to the owners of numerous rental sound stages, many of whom say they aren't really all that busy.

"I don't quite understand all the hype hype 1   Slang
n.
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

2.
," said Herman David, president of Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country,  Studios Corp. "Maybe we have an unlisted phone number and I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 it."

David, whose facility boasts six 11,520-square-foot sound stages plus offices, screening rooms and other amenities, says business hasn't increased much since the studios opened in 1990.

"A lot of the stories are exaggerated," said Al Makhanian, president of Glendale Studios Inc. "If people are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 stages, tell them to call us."

Makhanian's two small stages in Glendale are available on short notice. Not only have there been no rate increases at Glendale Studios, Makhanian says he has actually lowered his rates in recent years.

Delfino Sound Stage owner Del Masino says his large 10,580-square-foot stage, where such movies as "Murder in the First" and "Reality Bites" were filmed, is booked up for about three weeks in advance, but activity on his smaller stage is slow. He also says he hasn't raised his rates in years.

"I'm busy, but I don't have people lined up at the door waiting to get in," said Masino.

The fact is, though, there are sound stages and then there are sound stages.

Despite the tremendous demand, there are only certain types of facilities suitable for the kind of high-tech, high-realism production often being done today.

Richard Gentilucci, vice president of real estate with Shamrock Holdings Shamrock Holdings is the firm founded as the Roy E. Disney family investment firm and the Disney family remains a key investor. Roy is its chairman, and Stanley Gold its President/CEO. Shamrock owns a number of assets including hotels and radio and television stations. , explain the situation by pointing to "I Love Lucy I Love Lucy is a television situation comedy, starring Lucille Ball and Desi Arnaz, also featuring Vivian Vance and William Frawley. The series originally ran from October 15, 1951, to May 6, 1957, on CBS (181 episodes, including the "lost" Christmas episode and original ."

The 1950s sit-com was basically filmed on a single set, with 90 percent of the action taking place in Lucy and Ricky's living room.

Modern sit-coms are filmed all over the place, requiring multiple sets that take up considerably more space in sound stages, Gentilucci said. So TV producers are looking for big stages with 15,000 square feet or more.

"A 10,000- or 12,000-square-foot facility does not work really well for TV today," Gentilucci said.

Movie producers, meanwhile, need warehouse-sized buildings with high ceilings to accommodate the large models used for special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. , or for "flying" camera shots.

As part of that demand, Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co., Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and Universal Studios Inc. are all building or planning to build extensive new sound stages on their studio lots. Two months ago, NBC Studios
NBC Studios was also a previous name for NBC's production division, which is now Universal Media Studios, formerly NBC Universal Television Studio.


NBC Studios
 was given the go-ahead from Burbank city officials for an expansion project that will add six 18,000-square-foot sound stages to its property in the media district.

Meanwhile, Burbank-based Shamrock Holdings will start construction in July on a $77 million project to build 14 huge sound stages in Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery. , ranging in size from 18,000 to 30,000 square feet each.

Those involved in the construction projects say there remains a critical need for sound stages in L.A. County.

"You talk to anybody who has a position like mine at any studio or network, and they'll tell you their greatest fear is not having any space for production," said Jack O'Neill, vice president of facilities for NBC Studios. "You cannot imagine how serious a problem this is."

O'Neill says TV producers are now forced to pay in advance to reserve sound stages, and they have to book them for a minimum of two years at a time - something that could be disastrous if the pilot fails and there's no longer a need to film it.

And the prices charged by sound stage owners have skyrocketed because of the rising demand created by the need for more programming on cable and new networks.

All of which points to the challenges being faced by the owners of smaller sound stages. But wait, it gets worse.

Many major studios have announced that they will cut down on the number of films produced per year. And as production of big-budget, special effects-laden "event" pictures increases, studios are turning to abandoned warehouses or aircraft hangars to fill needs once accommodated by sound stages.

What all of this means is that while sound stages aren't hurting for business now, the smaller ones aren't nearly as busy as news reports have led people to believe - and when the new, state-of-the-art studios now under construction are finished, it could be tough sledding for the independents.
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Santa Clarita Studios Corp.
Author:Turner, Dan
Publication:Los Angeles Business Journal
Date:May 12, 1997
Words:749
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