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Sound decor.


Hot Topic, a retail store that markets to rebellious re·bel·lious  
adj.
1. Prone to or participating in a rebellion: rebellious students.

2. Of, relating to, or characteristic of a rebel or rebellion: rebellious behavior.
 teens, recently opened a store in Santa Ana Santa Ana, city, El Salvador
Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region.
 with a rock concert environment. It's all in the decor, though: There's no live music. But there is quite a stereo system.

"The speakers are optimized for getting loud and being fairly rugged. They're designed to be corned around in the back of vans," said Paul Chavez, director of systems applications for Harmon Pro Group, who worked on the project with the retailer.

The sound system features Harman's DBX DBX Data Bus Accelerator
DBX Debugger for Unix
DBX Digital Private Branch Exchange
DBX Data Base Extension
DBX Dolby Stereo
DBX Debugging Tools
DBX Digital Branch Exchange
DBX Extended Debugger
DBX Data Byte X
 Zone Pro, a digital equalizer that contours the sound by digitally balancing the treble treble, highest part in choral music, thus corresponding in pitch to soprano, but associated with the voice of a boy or a girl. The term appeared in 15th-century English polyphony, probably as an anglicization of the Latin triplum, , bass and mid-ranges.

The Harmon Pro Group also worked closely with Hot Topic to create a fake Vertec speaker system for decorative purposes. The Vertec is a concert system used by leading touting touting

the making of personal representations by a veterinarian to persons who are not clients in an attempt to solicit their business.
 acts, such as Metallica, Paul McCartney Noun 1. Paul McCartney - English rock star and bass guitarist and songwriter who with John Lennon wrote most of the music for the Beatles (born in 1942)
McCartney, Sir James Paul McCartney
 and Eric Clapton.

"The ones in the store would run at $3,700 so it's pretty obvious why they didn't use the real thing," Chavez said. "Besides, it would be way too loud for that environment."

Beyond suspended stacks of speakers and loud music, the concert theme features include light towers and merchandise such as concert shirts, CDs and music memorabilia. A second store with the same theme will open soon in New Jersey.

Hot Topic refused to comment on either of the pilot stores.

Chavez said he's happy to be associated with the chain, thanks to its young shoppers. "There will inevitably be a young musician who comes into the store and sees the stereo system," Chavez said. "There is a synergy there with Hot Topic."
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Title Annotation:THE LABJ'S L.A. Stories; Hot Topic Inc. opens a new store
Comment:Sound decor.(THE LABJ'S L.A. Stories)(Hot Topic Inc. opens a new store)
Author:Filus, Sarah
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:May 23, 2005
Words:266
Previous Article:State of siege.(THE LABJ'S L.A. Stories)
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