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Sotheby's selects new No. California affiliate.

Sotheby's International Realty announces that TRI Realtors has been selected as its new exclusive affiliate for seven counties across Northern California. This announcement comes from Neil D. Lyon, vice president and regional manager for Sotheby's International Realty, the world's premier luxury residential real estate marketing and brokerage company.

Earl Shuttleworth, regional manager for TRI Realtors reported, "Even before the official announcement, two of our clients elected to market their homes as Sotheby's listings, including the owners of the 1992 Marin County Designer's Showcase residence. They are excited to have this prestigious marketing tool available through TRI."

Now, in addition to their status as one of Northern California's largest independent real estate brokerages, TRI is also representing Sotheby's International Realty in seven Northern California counties including San Francisco, Marin, Sonoma, Napa, Contra Costa, Sacramento and Placer. This makes TRI Realtors the largest Sotheby's affiliate in the western United States.

Each property listed with TRI Realtors and Sotheby's will benefit from a comprehensive, individualized national and international marketing and brokerage program. This will include the preparation of a property brochure for distribution to the Sotheby's International Realty network of over 110 affiliate brokerages and proprietary client lists.

Additionally, regular advertising will be placed in select print media, including Sotheby's A Portfolio of Distinctive Properties. Other marketing strategies include exposure to Sotheby's auction house clientele, carefully placed public relations and special events.

Prominent in the greater San Francisco, North Bay, East Bay and Sacramento markets, San Francisco-based TRI Realtors is the 25th-largest real estate brokerage in America. TRI is a member of The Dozen, a prestigious network of owners and CEO's of 23 independent, non-competing real estate firms covering most of the major markets across the United States. Also a major commercial brokerage, TRI is an ONCOR International company, an organization of independent commercial real estate firms covering 165 markets in the United States, Canada, Mexico and Europe.
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Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Sotheby's International Realty, TRI Realtors
Publication:Real Estate Weekly
Date:May 6, 1992
Words:315
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