Sorrent Opens European Office; Leading Mobile Entertainment Publisher Names Julian Hardy to Lead European Expansion.

Entertainment Editors/Business Editors/High-Tech Writers

MILIA 2004

SAN MATEO, Calif. & CANNES, France--(BUSINESS WIRE)--April 1, 2004

At MILIA 2004 today in Cannes, Sorrent Inc., a leading creator and publisher of mobile entertainment, announced its expansion into the European mobile entertainment market with the opening of a new office in London. The company also announced the appointment of Julian Hardy, a well-known media executive and former president of EMEA at MFORMA, to the position of president of EMEA for Sorrent. Hardy will manage Sorrent's sales, marketing and operations in Europe including the development of licenses and products specifically targeted at the region as the company extends its industry leadership.

"The European markets offer tremendous opportunities for Sorrent as a creator and publisher of original and third party mobile entertainment content," said Ray Schaaf, president of publishing at Sorrent. "Julian is an experienced entertainment executive with extensive carrier and content relationships in Europe and with him at the helm, Sorrent expects to quickly meet Europe's great demand for compelling mobile entertainment."

Sorrent has already seen traction in Europe through its existing distribution and licensing agreements, and has begun to publish premium content from leading European publishers for US consumers. Sorrent has already filled other European positions as the company rapidly scales to respond to the needs of its European partners.

"I've joined one of the most experienced management teams working in wireless entertainment today," said Hardy. "Sorrent is focused on becoming a global leader by providing the highest quality titles across a broad network of distribution partners. We plan on offering great titles to European carriers, packaged with leading brands and complete marketing support, to delight and entertain their subscribers."

An accomplished media industry veteran, Hardy joins Sorrent from wireless publisher MFORMA, where he was president of EMEA. While at MFORMA, Hardy managed the growth of the EMEA as a stand-alone business taking it from start-up to a multi-million dollar operation with the most extensive market share across Europe. Prior to MFORMA, Hardy was CEO of Scan Mobile, a SMS applications company. He was also managing director at Freeserve, the UK's first free ISP and portal; vice president Europe for MTVi, a division he formed and rapidly built across Europe; and commercial director for IPC Electric, a part of IPC Magazines Group Ltd., where he shaped its digital strategy across six operating divisions. Earlier in his career, Hardy was commercial director at Capital Interactive, part of Capital Radio Group, an innovator of digital entertainment and cross media promotion, and a co-founder of EMAP Online, a division of EMAP PLC, one of Europe's largest media groups.

About Sorrent, Inc.

Sorrent is a leading creator and global publisher of wireless entertainment. Sorrent's critically acclaimed mobile content features community, entertainment and games based on original and licensed properties. Sorrent has partnered with major consumer brands, including Atari, FOX Sports and Viacom to extend their leading brands to the mobile lifestyle. Sorrent has developed a proprietary technology infrastructure that delivers graphically rich applications to more than one hundred Java and BREW-enabled handsets. The company's extensive distribution network includes international and US wireless carriers, such as Verizon Wireless, Sprint, AT&T Wireless, Cingular, Nextel, T-Mobile and Boost Mobile. Founded in 2001, Sorrent has attracted top-tier venture capital firms including NEA, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.

Sorrent, Inc. is a trademark of Sorrent, Inc. All other trademarks are the property of their respective owners.