Sorrent's Worldwide Marketing of Atari's DRIV3R Mobile Game Fuels Consumer Demand for Mobile Entertainment.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Unprecedented Marketing Campaign Reaches Mainstream through Television, Print, Online and Retail Sorrent's global launch of Atari's DRIV3R(TM) for mobile was released simultaneously by major wireless carriers to coincide with the launch of Atari's console versions, representing the industry's largest integrated marketing campaign for a single mobile entertainment title. As publisher of DRIV3R for mobile, Sorrent is working closely with Atari and wireless carriers around the world, from AT&T to Vodafone, to drive consumer demand for the mobile game with extensive online, print, radio and television advertising. "Consumers gravitate grav·i·tate intr.v. grav·i·tat·ed, grav·i·tat·ing, grav·i·tates 1. To move in response to the force of gravity. 2. To move downward. 3. toward great game play regardless of the platform," said Greg Ballard, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sorrent. "By approaching mobile phones as the fourth video game platform, carriers, licensors and publishers are able to tap into a global market for mobile entertainment. DRIV3R for mobile is a great example of how integrating marketing efforts across parties can add to up to more than the sum of its parts." The "Mobile by Sorrent" logo was featured globally in Atari's multi-million dollar advertising campaign for DRIV3R, which included print and television ads. The official Web site (www.driv3r.com) features an integrated page (www.driv DRIV Drive (street type) 3rmobile.com) where visitors can learn about the mobile game, sign up for text message alerts, and buy the game directly. The site is localized by country and offers content by handset and by carrier. In the U.S., DRIV3R for mobile secured featured placement on the game decks of all major mobile carriers, and several are featuring the game on their Web sites, as well as in brochures and in-store collateral. North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. wireless subscribers with Java-enabled phones can purchase DRIV3R for mobile directly from www.java.com. Sorrent also worked with Atari and leading mobile carriers on targeted in-market programs in Europe: --Telefonica rolled out a unique television and print campaign for DRIV3R and teamed with Atari Iberica for an additional campaign. --Orange UK executed a broad SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. advertising campaign to its customers. --DRIV3R for mobile is highlighted in a Transylvanian promotion in bars and cafes across Italy, including a special DRIV3R cocktail, fan kits and collateral. --SFR in France is planning a feature promotion of DRIV3R for its summer season. Since its launch in June of this year, DRIV3R for mobile has secured exceptional reviews in the U.S. and Europe, including: --"(DRIV3R for mobile) is a huge step forward for handset gaming." - IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) .com --"Finally, a next generation cell phone game that's actually fun!" - 1up.com --"4 out of 5 stars" - GameSpy.com --"8 out of 10" - Gamezville --"9.6 out of 10" - Telefonica Spain Sorrent developed and published DRIV3R for mobile under an exclusive, multi-year, worldwide licensing agreement with Atari, Inc. (Nasdaq:ATAR), a leader in interactive entertainment. At launch, Atari had shipped 2.5 million copies of the console versions of the game to retail outlets worldwide. For more information on DRIV3R for mobile and to receive text message alerts about game availability, visit the official web site at www.driv3rmobile.com. About Sorrent, Inc. Sorrent is a leading creator and global publisher of wireless entertainment. Sorrent's critically-acclaimed content features single and multiplayer games, based on original and licensed properties, including an award-winning suite of FOX Sports titles. Sorrent has developed a proprietary technology infrastructure that delivers graphically rich, fast-paced mobile games on more than 100 Java and BREW-enabled handsets. With offices in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and London, England, the company's extensive distribution network includes all of the U.S. wireless carriers, as well as some of the world's largest carriers around the world. Founded in 2001, Sorrent has attracted top tier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] including NEA NEA abbr. 1. National Education Association 2. National Endowment for the Arts NEA (US) n abbr (= National Education Association) → Verband für das Erziehungswesen , BA Venture Partners, Sienna sienna: see ocher. Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com. Sorrent, Inc. is a trademark of Sorrent, Inc. All other trademarks are the property of their respective owners. DRIV3R under license from Atari, Inc. 2004 Atari, Inc. All rights reserved. |
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