Sorenson Vision Announces Intent to Develop Compression Accelerator; Final Product Targets Compression Speedup of 2X or More.NEW YORK--(BUSINESS WIRE)--July 8, 1998--Sorenson Vision, a privately held maker of digital video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. tools, has announced their intent to develop hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and for Sorenson Video. The product will be a PCI-based card that speeds encoding of Sorenson Video QuickTime(TM) movies. Sorenson's target performance for the card is a 2x speedup over software encode times on current high-end Macs and PCs, with greater speedup on older, slower machines. "We've had many requests from our customers to reduce the encode time of Sorenson Video," states Matt Cupal, Sorenson Video Product Manager. "For developers, compression time translates directly to the bottom line. Our goal with the Sorenson Video compression accelerator is to create a product that pays for itself on a single compression project." The accelerator will be based on the Philips Trimedia and will be completely programmable to all possible compression parameters, providing faster encoding without changing the functionality of Sorenson Video. The card will be a single-slot PCI card A circuit board that plugs into the computer's PCI bus and contains the control electronics for a peripheral device. Starting in the latter half of the 1990s, PCI became very popular. See PCI. and operate on Apple Macintosh Apple Macintosh - Macintosh computers running Mac OS 7.6 or higher and PCs running Windows 95/98/NT Refers to all 32-bit versions of Windows prior to Windows 2000. It implies Windows ME and Windows 2000. It specifically excludes Windows 3.x. See Windows. 4 operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . Sorenson Video is a breakthrough video compression technology incorporated by Apple Computer into its latest release of QuickTime. QuickTime is an award-winning, industry-standard software architecture for creating and publishing digital media for computers using MacOS and Windows operating systems. The Sorenson Video and QuickTime 3 software allow developers to create a broad spectrum of high-quality, low-data rate content, while ensuring authors that their video will be consistently presented, regardless of the system or web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. employed. "With Sorenson's codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, and the right video material, you can produce 320x240 pixel video that streams at a stunning 20K/sec," declares Ben Waggoner in the June issue of DV magazine. "And the best part about Sorenson Video? The decoder is built into Apple's widely available and free QuickTime 3. Users can view Sorenson movies without having to first install an additional decoder." The Sorenson Video Developer Edition software will automatically recognize the compression accelerator card and use it during the compression process. First customer shipment and expected pricing of the card have not been announced. About Sorenson Vision Based in Logan, Utah Logan is a city in Cache County, Utah, in the United States. As of the 2000 census, the city population was 42,670, a substantial increase over the 1990 figure of 32,771. The estimated population in 2006 had increased to 47,660. , Sorenson Vision, Inc. produces a leading-edge family of affordable solutions for desktop videoconferencing and multimedia video. Sorenson's research and development efforts have resulted in some of the most powerful and sophisticated digital video compression technologies in use today. These technologies make it possible for the first time to stream high-quality video over the Internet at analog modem rates. For more information, as well as a demonstration of Sorenson Video, visit the Sorenson web site at www.s-vision.com.
CONTACT: Sorenson Vision, Inc., Santa Clara, Calif.
M.Ray Brooksby, 408/970-0696
sales@s-vision.com
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