Sorenson Media Announces the Next Generation of Sorenson Squeeze Video Compression Software.Business Editors SALT LAKE CITY--(BUSINESS WIRE)--June 7, 2004 Sorenson Squeeze Sorenson Squeeze is a compression suite for video. It is currently in Version 4.5 for Windows (not Vista) and Mac. It allows multiple formats including QuickTime, Windows Media and Flash Video. It uses multiple codecs such as Sorenson 3 Pro, H.264, H.263, and many others. 4 Compression Suite Adds High Definition Options, AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264. (2) (Audio Visual C Encoding, and a New User Interface for Improved Workflow Efficiency Sorenson Media Sorenson Media is a software company working in the multimedia area. They are known as the creators of the Sorenson Spark video codec. (R) today announced Sorenson Squeeze(R) 4 -- a new line of video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. applications for digital video professionals and enthusiasts. The new Sorenson Squeeze 4 product family includes the Sorenson Squeeze 4 Compression Suite(TM), Sorenson Squeeze 4 for Macromedia(R) Flash MX(TM), and Sorenson Squeeze 4 for MPEG-4(TM) -- all of which are available in Windows(R) and Macintosh(R) versions. Sorenson Squeeze 4 Compression Suite is the first full-featured compression application to incorporate High Definition (HD) encoding for a variety of video formats including MPEG-1, MPEG-2, MPEG-4, QuickTime(R), and RealMedia(TM). Additionally, the Windows version of the Suite includes HD encoding options for Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. (R) 9. Sorenson Media has added the Sorenson AVC(TM) Pro codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, (also known as H.264) to the Sorenson Squeeze 4 Compression Suite and Sorenson Squeeze 4 for MPEG-4. This codec offers unparalleled encoding efficiency by creating the highest-quality video at roughly 70 percent the data rate of MPEG-4. All versions of Sorenson Squeeze 4 incorporate a completely redesigned interface including a fully customizable batch window The time available for an intensive batch processing operation such as a disk backup. that allows settings to be applied at the job, source, and output levels and many more time-saving enhancements. "Sorenson Media is pleased to offer more HD encoding options than any other tool and to be the first encoding application on the market to incorporate H.264 and HD H.264 -- formats that will play an important role in the future of media distribution," said Matt Cupal, vice president of strategy and business development at Sorenson Media. "Professional users will also be pleased by our dramatically improved batch encoding. We've worked hard to make the workflow much more powerful while still maintaining our renowned simplicity." Increasing overall usability and workflow efficiency, the new Squeeze 4 interface features a customizable interface allowing the user to arrange the video preview pane anywhere on the screen in either single or multi-monitor workstations. The three new versions of Sorenson Squeeze 4 feature a new video zoom tool for pixel perfect cropping, a preview slider A block of material that holds the read/write head of a magnetic disk. See flying head. with in/out markers allowing a segment of video to be previewed before compression, and shortcut keys that supply quick access to common compression functions. Also included among the enhancements is a new, batch-processing feature that allows producers to apply many presets and filters at the same time to multiple video files. "Sorenson Squeeze 4 Compression Suite automates many of the repetitive encoding tasks we have in creating digital content for the Web, content reviews, and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. publication," said Christian J. Kennel, post production supervisor/senior producer at Studio AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif. "The new batch window lets us make job level settings that affect all our source material or we can adjust each output on an individual basis. We can even change the job priority of a particular file or add files without stopping the batch encode. With Sorenson Squeeze 4 Compression Suite we save a lot of time and we always end up with great-looking video." Sorenson Squeeze 4 Compression Suite specializes in compressing digital video for archiving and sharing video on CD, DVD, or over the Internet. As part of the authoring and publication process, users import edited, uncompressed video from popular video editing tools such as Avid Xpress(R) DV, Apple(R) Final Cut Pro(R) and Adobe(R) Premiere(R). Once imported into Sorenson Squeeze Compression Suite, users simply select a preset for an intended audience and then click the "Squeeze It" button. Pricing and Availability The Sorenson Squeeze 4 product line is expected to ship in the third calendar quarter of 2004. Sorenson Squeeze 4 Compression Suite (Windows or Macintosh) is available for US $449. Sorenson Squeeze 4 for Macromedia Flash MX (Windows or Macintosh) is available for US $119. Sorenson Squeeze 4 for MPEG-4 (Windows or Macintosh) is available for US $199. Upgrade pricing is also available for current users of Sorenson Media products. For more information about purchasing a Sorenson Squeeze 4 product, or to find a reseller, call 1.888.767.3676 or visit www.sorenson.com. About Sorenson Media Sorenson Media (www.sorenson.com and www.sorensonvrs.com) is the recognized technology leader in video services, video compression, and video communication to improve the quality of communication over the Internet. The company's products and services include the industry's highest-quality video relay service A Video Relay Service (VRS) is a telecommunication service that allows deaf, hard of hearing and speech-disabled individuals to communicate over the phone with hearing people in real-time, using a sign language interpreter. In America, the service is regulated by the FCC. , award winning video compression solutions, and the market-leading broadband Internet videophone (1) (VideoPhone) A line of videophones (definition #1 below) from AT&T that were introduced in the early 1990s and later pulled off the market due to poor sales. The first models came with a price tag above $1,000, and a pair were needed. See Picturephone. technology. (C) 2004 Sorenson Media. 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