Sorenson Media Announces Sorenson Video3.Business Editors/High-Tech Writers BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--Oct. 11, 2000 Sorenson Media Sorenson Media is a software company working in the multimedia area. They are known as the creators of the Sorenson Spark video codec. Inc., a leader in the high-quality video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. market, Wednesday announced at the QuickTime Live! conference that they would be previewing the upcoming release of their next generation Sorenson Video codec (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec. in a product viewing today and tomorrow. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Apple Computer, more than 100 million copies of Sorenson's award-winning codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, have already been distributed making it the leading video compression software on the market. Major motion picture studios continue to prefer Sorenson Video as their video compression tool of choice for their promotional movie trailers and other important content. Sorenson Video compression allows studios to promote their movies with the highest possible quality and impact. With more than 100 active movie trailers on the apple.com/trailers website, (ranked by Neilsen//NetRatings as the number one destination for movie trailers), QuickTime and Sorenson are the established leaders in the Internet entertainment marketplace. Now Sorenson Video3 builds upon the phenomenal success of SorensonVideo2. Phil Schiller, Apple vice president of worldwide product marketing, introduced the stunning quality of the new Sorenson Video3 codec by showing new movie trailers at the QuickTime Live! keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. held Tuesday at the Beverly Hilton Hotel. "The Sorenson Video3 codec, even though it's only in beta release See beta version. , is already looking like the new darling for highest quality, most data-efficient delivery over the Internet," said compression expert Kevin VanHook, owner of VanHook Studios, noted content developers and compression experts for QuickTime TV. "Sorenson has truly achieved a new level of quality while enhancing performance and decreasing encoding See encode. time." "Encoding time decreases while performance increases, achieving remarkable computing computing - computer efficiencies," said Norm Doyle, vice president of Engineering for Sorenson Media. "We have listened carefully to the developer community and have created a codec that stakes out new territory in high motion video compression with increased scalability for outstanding performance across all data rates." According to Sorenson Media, the company is planning the release of Sorenson Video3 to coincide with the QuickTime 5 final release. Specifics regarding data rate performance, encoding time and other benchmarks will be released later this year. Starting today, customers who purchase the Sorenson Video2 codec will receive the new Sorenson Video3 codec at no additional charge. For other customers, an upgrade will be available for a nominal charge. About Sorenson Media Inc. Sorenson Media Inc., established as the recognized leader in high quality video compression, produces the featured video component of QuickTime. In addition to industry leading video codecs, Sorenson Media offers Sorenson Broadcaster, a powerful product that makes live Internet streaming on the QuickTime platform easy, and provides state-of-the-art encoding services at its Burbank, Calif. compression studio. The company holds 14 patents, with four additional patents pending, related to these technologies. Product and company information is available online at www.sorenson.com. If you want to compress or stream content over the Internet, Sorenson is the answer. All products and brand names are trademarks or registered trademarks of their respective holders. --30--jae/ix* CONTACT: Sorenson Media Inc. Karen Nickolaisen, 801/287-9403 Fax: 801/287-9401 E-mail: karen@sorenson.com or MWS MWS Millennium Wave Securities, LLC MWS Michael W. Smith (singer) MWS Muckle-Wells Syndrome MWS Missile Warning System MWS Modular Weapon System MWS Multimedia Wireless System MWS Marden-Walker Syndrome Agency Cheryl Snapp or Jan Clayburn, 801/434-4440 Fax: 801/434-4441 E-mail: csnapp@mwsagency.com KEYWORD: CALIFORNIA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ELECTRONIC GAMES/MULTIMEDIA INTERNET SOFTWARE TELECOMMUNICATIONS PRODUCT |
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