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Sorenson Companies Launch GeneTree, a Unique Genetic-Genealogy Social Networking Web Site.


'You Belong Here' is Motto of New Web Site That Provides Unrivaled Tools and Resources for Millions of People Who Are Researching and Sharing Their Genealogies Online. New Type of Family History Networking Site Includes DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 Profiles and World's Largest Genetic-Genealogy Database, along with Interactive Family Trees This is an index of family trees available. It includes noble, politically important and royal families as well as fictional families and thematic diagrams. Europe
  • Counts of Flanders
  • Counts of Hainaut
  • Counts of Holland
, Video-, Photo-, Audio-Sharing, and More.

SALT LAKE CITY -- The Sorenson family of companies, an innovative group of enterprises founded by biotech billionaire James LeVoy Sorenson James LeVoy Sorenson (1922-) is the founder of Sorenson Companies, a parent company of 32 corporations. A noted philanthropist, he is currently the richest man in Utah and 50th in the U.S., according to Forbes World's Richest People.  and son James Lee James Lee is the name of:
  • James Lee (Canadian politician), a former Prince Edward Island politician
  • James Lee (cricketer, born 1838) - Yorkshire cricketer during the 1880s
  • James Lee (cricketer, born 1988) - Yorkshire cricketer during the 2000s
 Sorenson, today announced the launch of GeneTree, a new type of family history networking Web site that empowers users with tools and resources to unlock the extensive ancestral information contained within their DNA. GeneTree (GeneTree.com) will allow millions of people to discover their deep family history connections and share meaningful family information and experiences with the worldwide Internet community.

Traditional family history Web sites are already plentiful, and genealogy research is often cited as the second most-popular use of the Internet. But GeneTree is unique because it integrates genetic genealogy Genetic genealogy is the application of genetics to traditional genealogy. Genetic genealogy involves the use of genealogical DNA testing to determine the level of genetic relationship between individuals.  with innovative digital media software. The result is a suite of powerful tools to discover and document family history, helping individuals answer the age-old question, "Who am I?"

GeneTree taps into the expertise of several Sorenson enterprises in the forefront of the technologies this new category of Web site links together. Sorenson Media Sorenson Media is a software company working in the multimedia area. They are known as the creators of the Sorenson Spark video codec.  developed the world's leading digital video compression and encoding software that has been installed on more than 1.2 billion computers. The Sorenson Molecular Genealogy Foundation (SMGF SMGF Sorenson Molecular Genealogy Foundation ), a non-profit research organization, operates the world's largest repository of correlated genetic and genealogy information. GeneTree will tie into the SMGF database that currently contains information on more than 6 million ancestors through linked genetic and pedigree data from approximately 90 percent of the world's countries. Sorenson Genomics, which pioneered Web-based consumer genetic testing Genetic Testing Definition

A genetic test examines the genetic information contained inside a person's cells, called DNA, to determine if that person has or will develop a certain disease or could pass a disease to his or her offspring.
, will perform the DNA analysis DNA analysis Any technique used to analyze genes and DNA. See Chromosome walking, DNA fingerprinting, Footprinting, In situ hybridization, Jeffries' probe, Jumping libraries, PCR, RFLP analysis, Southern blot hybridization. .

On GeneTree, users can connect with family and friends and preserve their family histories using rich media and social networking technologies. Participants collaborate on assembling detailed family histories with powerful, easy-to-use software for building family trees and by sharing digital media and memories. Users can choose to have their DNA tested and then map those results with the Web site's worldwide genetic genealogy collection and thereby discover portions of their deep ancestral histories that predate written records. Those who elect to have genetic analysis done may choose from several types of mitochondrial DNA tests ranging in price from $99-$149.

"We are saying 'You belong here' to the millions of people in the multi-generational Internet community who are interested in exploring and collaborating on their personal and family histories," said James Lee Sorenson, GeneTree CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "GeneTree provides a fun and compelling way to interact with friends and extended family while leaving the priceless legacy of a richly documented family history. The combination of powerful genetic genealogy resources and easy-to-use digital media sharing tools will make this Web site an important part of people's online lives. In addition, GeneTree will expand the concept of family for each new user who joins."

The relatedness testing services provided by the division of Sorenson Genomics formerly named GeneTree will now be offered through Identigene (www.identigene.com), which was recently acquired by Sorenson Genomics.

About GeneTree

GeneTree (www.genetree.com) is a DNA-enabled family history-sharing Web site designed to help people understand where their personal histories belong within the greater human genetic story. GeneTree creates opportunities for unlocking human genetic heritage, discovering ancestors, connecting and collaborating with living relatives, and sharing rich media to help discover, document and preserve family histories. GeneTree was developed by the Sorenson family of companies and draws on the expertise of the Sorenson Molecular Genealogy Foundation, a nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 that developed the world's foremost collection of genetic-genealogy information; Sorenson Media, which created of the world's leading digital video compression software; and Sorenson Genomics, which pioneered Internet-based consumer DNA testing DNA testing
Analysis of DNA (the genetic component of cells) in order to determine changes in genes that may indicate a specific disorder.

Mentioned in: Acoustic Neuroma, Retinoblastoma, Von Willebrand Disease
.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Article Type:Website overview
Date:Oct 23, 2007
Words:646
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