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Sorell Signs $10.9 Million Contract for GPS Product With One of China's Largest Consumer Electronics Companies.


SEOUL, South Korea -- Sorell Inc., (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SLLI), a world leader in the mobile multi media device market, announced today that it has signed a $10.9 million contract with Changhong, one of China's largest consumer electronics companies. The contract calls for the delivery of 50,000 NF-1 GPS units to be delivered from April to December 2006 and sold under the Changhong brand.

Mr. Bon Kwan Koo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sorell stated: "We are seeing excellent worldwide response to our NF1 product, as evidenced by this order and our recently announced $18 million contract with Anubis Electronic in Germany." The NF-1 is a remarkable product in the "next generation" mobile multi media device market. This digital convergence In the days of the first computers, transaction and company data were the first types of information digitized. Then came text, opening the world to word processing, followed by audio CDs and finally video.  product is equipped with 1 Gigabyte flash memory and 2.2 inch screen. It is one of the world's first models that can play movie files, MP3 music files and allow the user to navigate using a fully functional GPS. The NF1 is highly portable and rugged, making it very functional for use in cars, boats or for any other outdoor activity. The NF1 has a state-of-the-art 260,000 color TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 display that plays movie files and gives the GPS screen a resolution unparalleled in the market.

Changhong was founded in 1958 and today is a global network with more than 30,000 employees worldwide. Changhong is recognized as one of the strongest consumer electronics manufacturers in China, with a number one market share for the past 15 years. Changhong, with more than 90 million customers worldwide, 200 sales centers, 20,000 domestic sales and service points, is committed to technology innovation and industry upgrading. More information on Changhong and its products is available at the company's website: http://en.changhong.com.

Sorell is in the business of manufacturing, research and development and sales of consumer electronics. Sorell's product line includes MP3 players, MP3 CD A CD-ROM that contains audio files in the MP3 format. Starting in the early 2000s, auto and home CD players began to support the MP3 format along with regular music CD tracks (CD-DA format). MP3 CD players let users burn a CD-R that holds about 10 times as many titles as the CD-DA format.  Players, Portable Media Players (PMP See point-to-multipoint and portable media player.

PMP - Portable Media Player
), mobile cameras and other devices (http://sorell.co.kr/eng/products/main.php). Sorell was established in October 1998 as a divestiture from Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company.  and has grown substantially since its inception.

Certain information and statements included in this release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements. A full discussion of these risks factors can be found in the company's 10K and 10Q filings with the SEC.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 16, 2006
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