Sorell Announces all 4,000 Units on Korean Home Shopping Channel Sold Out in Two Hours and Generate More than $1 million in Revenue.SEOUL, Korea -- Sorell, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :SLLI), a leader in the mobile multi media device market, announced today that its recent appearance on Hyundai Home Shopping, one of Korea's popular shopping venues, watched by more than 10 million Koreans, generated more than $1 million in sales as all 4,000 of its DN-10 Portable Digital TV Navigation Players sold out during the product's appearance. "Due to World Cup fever, as well as the new launching of DMB (Digital Multimedia Broadcasting) See mobile TV. broadcasting service in Korea, our DN-10's were exceptionally timely products for Hyundai's audience," said Mr. Bon Kwan Koo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sorell. The DN-10s were shown on the channel on June 19 and 20 for one hour on each day. "Sales of the products were much above our expectations," Mr. Koo said, noting that this channel of distribution is one that Sorell intends to pursue in the future, as Korea has five major shopping channels. Sorell's DN-10 is a portable digital TV navigation player that includes DMB (Digital Multimedia Broadcasting Digital Multimedia Broadcasting (DMB) is a digital radio transmission system for sending multimedia (radio, TV, and datacasting) to mobile devices such as mobile phones. ), Navigation (GPS built-in system); Portable Theater (DVD player for movies) and MP3 player all in one compact and sleekly designed device. DMB, which is a digital transmission system for sending data, radio and TV to mobile devices, was introduced in 2005 in South Korea. Sorell has been a leader in developing products that utilize this technology. The DN-10 Portable Digital TV Navigation Player supports playback of various digital files including Avi, DivX, XviD, MP3, WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. , TXT, JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. , BMP (1) (BitMaP) Also known as a "bump" file, it is the native, bitmapped graphics format in Windows. A BMP can be saved in several color options: 1-, 4-, 8- and 24-bit color provide 2, 16, 256 and 16,000,000 colors respectively. BMP files use the .BMP or . and GIF GIF in full Graphics Interchange Format Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. . The unit comes with a clear 3.5 inch TFT color LCD and has massive storage, including NAND Flash (1GB) and an SD card slot. At a size of 4.56 inches x 2.84 inches x 0.76 inches and a weight of approximately 150g oz. (with rechargeable battery) the DN-10 is an outstanding personal electronic device. "We have been receiving exceptional feedback from our customers," said Mr. Koo. He noted that the DN-10 was recently chosen the best selling model in this category in the first half of the year by electronic device price comparison. Sorell is in the business of manufacturing, research and development, and sales of consumer electronics. Sorell, which was formed initially as S-CAM, a spin-off of Samsung Electronics, has a product line that includes MP3 players, MP3 CD Players, Portable Media Players (PMP), mobile cameras and other devices (http://sorell.co.kr/eng/products/main/php). Certain information and statements included in this release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements. A full discussion of these risk factors can be found in the company's 10K and 10Q filings with the SEC. |
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