SonyStyle.com Commemorates Grand Opening; Internet Access Services and Ad Campaign Spoofing Santa Abduction Announced.Business Editors and High-Tech Writers NEW YORK--(BUSINESS WIRE)--Nov. 10, 2000 Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. e-Solutions Company LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control announced last evening the official public launch of SonyStyle.com, an information-rich, e-commerce Web site that is available directly at SonyStyle.com or through the electronics link on Sony.com. The site offers visitors a variety of content, commerce and community features, with connectivity options planned for the near future. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Robert Ashcroft, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sony Electronics e-Solutions Co. LLC, the company has signed an agreement with Covad Communications of Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. The agreement provides for Sony-branded dial-up and broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a powered by Covad. The network access services, under the name "Sony Style Connect," are expected to launch in the first half of 2001, and will provide seamless connectivity for Sony customers as more and more devices that link to the Internet become available. "E-commerce is about lifestyles, possibilities and convenience, not just price and comparisons," Ashcroft said. "SonyStyle.com breaks the boundaries of traditional e-commerce sites and is a place where digital lifestyles come alive. As a company at the crossroads of technology and entertainment, Sony is well-positioned to redefine e-commerce for the connected future." Integrated Marketing Communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or Campaign Breaks Nov. 21 The public launch of SonyStyle.com is being supported by a television advertising campaign developed by Young & Rubicam Advertising of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offline media buying and planning duties being handled by The Digital Edge of New York. An online marketing campaign -- including creative development and media buying and planning -- is being handled by ORB, Inc. of New York. The campaign is scheduled to break on Nov. 21 on national cable networks; in New York, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Washington D.C., Los Angeles and San Diego; and online. The focus of the campaign is to introduce consumers to SonyStyle.com in time for the holiday shopping season through an irreverent concept centered around the mock abduction Abduction Balfour, David expecting inheritance, kidnapped by uncle. [Br. Lit.: Kidnapped] Bertram, Henry kidnapped at age five; taken from Scotland. [Br. Lit. of a shopping mall Santa Claus. Consumers are encouraged to help free Santa by visiting a Web site at WeHaveSanta.com, and by shopping at SonyStyle.com, which also gives them a chance to win a $10,000 shopping spree. Sony Electronics e-Solutions Co. LLC: Established in 2000 as a wholly owned limited liability company of Sony Electronics Inc., Sony Electronics e-Solutions Co. LLC is responsible for supporting Sony Corp.'s global e-business strategy to create new products, services and business models for the network era. The company is primarily responsible for Sony Electronics' e-commerce business, which is centered around SonyStyle.com, an information-rich, online destination for Sony's vast technology offerings, entertainment properties and Internet services. Editor's Note: For product information and sales, or to find the nearest Sony authorized dealer or service location, your readers can visit http://www.sonystyle.com. Readers also may call 1-800-222-SONY for product information or to find the nearest Sony authorized dealer or service location. Images related to this announcement are available at http://www.imagestation.com, user name: sonystyle, password: media. Sony Electronics press releases and select digital images are archived at http://www.sel.sony.com/news. |
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