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Sony to Showcase Next Generation Displays (Prototype) at 2007 International CES - OLED TV, Laser Projection TV, and 82inch LCD TV.

Tokyo, Japan, Jan 8, 2007 - (JCN Newswire) - Sony is exhibiting the following prototype TVs featuring newly developed technologies from January 7th 2007, at "2007 International CES", Las Vegas. This will broaden the possibilities for future next generation TVs.

OLED TV

Sony will be demonstrating extremely slim, approximately 3mm depth with 11inch and less than 10mm depth with 27inch (when thinnest part of the body is measured), next generation TV displays, with high contrast, wide color gamut, quick response time, incorporating OLED (organic light emitting diode) technology. There are two prototype models, 27inch TV with Full HD panel (resolution: 1920 x 1080) and 11inch TV with wide-SVGA panel (resolution: 1024 x 600). The prospect of mass production of the panels for smaller size OLED TVs is close to be cleared, and development on the panels for middle / larger-sized is currently under development.

82inch LCD TV

82inch large and full HD (resolution 1920 x 1080) screen that adopts 120Hz motion compensation technology and 10-bit panel. This delivers an increase in the television's gradation level, and effectively eliminates image blurring, for example when watching sports footage. In addition to the commonly acknowledged advantages of LCD TV, such as low power consumption and higher picture quality, the model adopts LED backlight which enables wider color gamut.

Laser Projection TV

Laser projection TV using SXRD display device that realizes wider color gamut and high contrast. Furthermore, due to the laser durability, customers are not required to exchange the light source over time. The model size is 55inch with a depth of just 273mm (monitor only), realizing full HD resolution (1920 x 1080). Sony will continue to pursue both design and technology development in seeking to further enhance its projection TVs lineup.

For more details on the Sony Electronics CES 2007 Virtual Press Kit, please visit

www.sony.com/news .

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005. Sony Global Web Site: http://www.sony.net

Source: Sony

Contact:
Sony Corporation
George Boyd
george.boyd@jp.sony.com
+81-3-5448-2111


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Publication:JCN Newswires
Date:Jan 8, 2007
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Previous Article:Sony Proposes New 'x.v.Color' Brand Name for Promoting 'xvYCC' Standard for Wider Color Space in Moving Images.
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