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Sony rebounds.


For the first time, Sony Pictures Entertainment's worldwide box office take exceeded $3 billion in a single year. Sony films accounted for 20 percent of all the tickets sold in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  in 2006.

"The Da Vinci da Vinci Surgery A surgical robot for performing certain surgeries–eg, mitral valve repair and laparoscopic procedures–eg, cholecystectomy and gastric ulcer repair. See Laparoscopic surgery, Robotics, Surgical robot.  Code," which did more than $750 million at the worldwide box office, led the way, but there was plenty of depth, too. "Casino Royale," "Click," and "Talladega Nights: The Ballad of Ricky Bobby" all made in excess of $100 million.

"What we had this year was a diversity of product," said Sony spokesman Steve Elzer. "Tentpole films like 'The Da Vinci Code' and 'Casino Royale,' broad comedies like 'Talladega Nights' and some family and animated titles all did really well."

The achievement is particularly satisfying, and indicative of the cyclical cyclical

Of or relating to a variable, such as housing starts, car sales, or the price of a certain stock, that is subject to regular or irregular up-and-down movements.
 nature of box office success, given Sony's performance in 2005. Last year the studio finished in eighth place among major distributors. There were a few hits, such as Will Smith's romantic comedy "Hitch," but the year was mostly made of misses like "Stealth," "XXX: State of the Union," and "Zathura."

Elzer had a simple explanation for the studio's turnaround: better films.

"You really have to create a compelling audience experience," Elzer said.

Sony becomes the third studio to reach the $3 billion mark in worldwide box office, joining Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co.'s 2003 performance and Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. in both 2004 and 2005.
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Title Annotation:ENTERTAINMENT
Author:Riley-Katz, Anne
Publication:Los Angeles Business Journal
Date:Dec 18, 2006
Words:229
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