Sony StorStation Drive System enters tape drive market.ORADELL, N.J.--(BUSINESS WIRE)--Oct. 16, 1996-- Economical Price, High Capacity, Easy-to-Use Solution for Home and Small Office Backup In a move to make high capacity data backup practical for the home and small office market, Sony Electronics' Recording Media and Energy Group (RMEG RMEG Reference Media Evaluation Guide RMEG Recording Media and Energy Group ) announced its new Sony StorStation drive system, the first tape drive to be marketed by the group. The Sony StorStation drive system is a 1GB native, 2GB compressed tape drive developed specifically for the home and small office user. The StorStation drive system will offer customers the same 10MB/minute backup performance as Travan-1(TM) technology drives at a lower cost per MB. In addition, the StorStation package will include one free 2GB cartridge, easy to use "one-step" backup software See backup program. (tool, software) backup software - Software for doing a backup, often included as part of the operating system. Backup software should provide ways to specify what files get backed up and to where. and free CompuServe Sprynet(TM) software with the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. (TM) web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . "Our marketing research has shown that while a majority of PC users have experienced a data loss due to a hard drive crash only a minority backup regularly," said Bob Striano, senior vice president sales and marketing, Sony Electronics' Recording Media and Energy Group. "PC users' average hard drive capacities have increased. What these customers need is a high capacity, easy-to-use and affordable backup solution to prevent data loss. With 2GB of capacity, "one step" backup software and a suggested retail price below $200 the StorStation fulfills these PC users' needs," said Striano. Developed in association with Iomega, the StorStation drive and media utilize Sony's QIC-WIDE technology and incorporate Iomega's 2GB format. Iomega will also be marketing a drive and cartridge based on the same 2GB tape format called the Ditto 2GB(TM). "Sony and Iomega's marketing prowess, technical expertise, and strong retail channel relationships will ensure a high level of awareness of this new Ditto 2GB format among both tape backup Using magnetic tape for storing duplicate copies of hard disk files. Users can add an internal or external tape drive to their desktop computers for backup purposes, and files are typically copied to the tapes using a backup utility that updates on a periodic schedule. resellers and consumers," said Striano. The eye-catching StorStation package includes many value-added features. In addition to the drive, the package includes a free 2GB cartridge, CompuServe's Sprynet Internet software with the Netscape Navigator web browser, as well as a coupon offering $3 off the purchase of any Sony data media product. With many customers frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: by the difficulty found in installing and using computer peripherals, ease of use was a key element addressed by the StorStation product designers. Installation is simple, with the StorStation drive plugging directly into a computer's parallel port. In addition, backup software allows for quick set up of the drive and "one-step" backup. To backup, the user merely clicks on a single desktop icon. The user can continue to work on the computer while the StorStation unit backs up the hard drive. Light, compact and easy to disconnect disconnect - SCSI reconnect and move, customers can use the StorStation to back up multiple computers or transfer large files between the home and office. "Iomega and Sony both have a tradition of leadership and innovation in the data storage market - from Sony's invention of the micro floppy disk and co-invention of the CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). to Iomega's invention of the Zip(TM) disk. We look forward to launching this new Ditto 2GB tape drive standard format with them," said Michael L. Joseph, director, ditto business marketing. The Sony StorStation drive system will be available immediately through Sony authorized data media retailers, dealers, distributors and value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. with a suggested list price of $199.95 for the StorStation drive and $19.99 for the QW2GB cartridge. -0- Editors Note: To receive copies of other Sony releases, editors can call the Sony Access Fax-On-Demand system 1-800-SONY-022. For photographs of Sony products or promotion graphics, editors can call 212-696-2000, ext 231, or 408-280-6000. On the Internet, youll find Sony at http://www.sony.com. CONTACT: Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Joanne Trout, 201/930-6868 troutj@ccmail.nhq.sony.com or Technology Solutions Jason Brown Jason Brown is the name of:
jbrown@tsipr.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion