Sony Ericsson Brings Unique Camera Style to Mobile Imaging with the K700 Camera Phone.

Business Editors/High-Tech Writers

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--March 9, 2004

Today, Sony Ericsson unveiled the new K700 camera phone featuring the latest in imaging, multimedia, and entertainment functions, as well as a rich offering of advanced messaging and connectivity technologies. This includes, for example, playing video clips, capturing images and video with the built-in camera and listening to the built-in FM radio. Form follows function in this attractively designed phone which features dual fronts; one for the phone features and the other for a true camera look and feel, moving closer to design-language inspired by Sony's digital cameras.

With the integrated VGA camera, consumers can take still pictures as well as video clips and either store them in the phone's memory or send them as a picture message or an e-mail. Owing to Sony Ericsson's much appreciated QuickShare(TM) feature, it is very simple to use the imaging features of the K700. With one press of its dedicated camera button, the still or video camera is immediately started. It only takes a few clicks to capture images and send them. This ease-of-use adds to simplifying the consumer experience. The camera features 4x digital zoom and features Photo Light to improve the quality in lower light situations.

This triple-band GSM/GPRS phone has a 65k TFT color display, facilitating high-quality multimedia and entertainment and the built-in speaker supports polyphonic sound for clear ring signals and game sound effects. To accommodate the multimedia functions of the K700, it has 32MB built-in memory for storage of content such as pictures, music, ringtones, themes, games and video clips, allowing for storage of up to 450 images, making the K700 an ideal personal photo album.

The intuitive user interface provides easy access to all features, including download services such as ringtones, images, videos and games. A powerful application solution for Java 3D with cutting edge graphics, multi-player games, is featured on the K700, integrating smoothly into the Sony Ericsson games offering.

With its FM radio, up to 20 favorite radio stations can be stored in the K700 with the preset function. The radio, or even MP3 files, can be listened to through a portable handsfree or through the phone's speaker.

With Bluetooth(TM), the K700 works well with Sony Ericsson's broad range of Bluetooth accessories, such as portable handsfree sets, music players and the Bluetooth Car. The K700 will be on the market during Q2 2004.

Product Specifications:
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GSM 900/1800/1900, GPRS (4+2)       Connectivity: Bluetooth, Infrared,
                                     cable
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Camera: VGA                         Dimensions: 3.9x1.8x0.8 in;
                                    99 x 46.5 x 19.5 mm
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Display: 65k color, 176 x 220       Weight: 2.9oz; 90g
 pixel  TFT
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Application support: Java, Mascot   Talk-time: up to 7 hours
 Capsule 3D graphics platform       Standby: up to 15 days (360 hours)
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Pictures of the K700 can be downloaded from www.semcpresskits.com.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson (Nasdaq:ERICY) and Sony Corporation (NYSE:SNE), the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and it has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit: www.SonyEricsson.com

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.