Sony Donates Video Equipment to 'Digital Playroom' for UCSD Undergraduates.Business Editors/Education Writers SAN DIEGO--(BUSINESS WIRE)--Oct. 6, 2003 Students enrolled in the newest undergraduate college of the University of California, San Diego UCSD is consistently ranked among the top ten public universities for undergraduate education in the United States by U.S. News & World Report.[3] It is a Public Ivy. [1] For graduate studies, most of UCSD's Ph.D. (UCSD UCSD University of California, San Diego (La Jolla, California) UCSD User Centered System Design UCSD Urbana-Champaign Sanitary District (Illinois) UCSD Ultra Cool Sexy Dudes ) will get everyday access to the latest in video camera equipment donated by Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Inc. The company is giving $12,000 worth of camcorders to the Education section of the California Institute for Telecommunications and Information Technology (Cal-(IT)2) at UCSD. The equipment will be used primarily by students and faculty of UCSD's Sixth College. "This generous gift underscores the commitment of Sony, Cal-(IT)2 and Sixth College to making multimedia a core component of cutting-edge educational programs," said Gabriele Wienhausen, Provost PROVOST. A title given to the chief of some corporations or societies. In France, this title was formerly given to some presiding judges. The word is derived from the Latin praepositus. of Sixth College and Cal-(IT)2's Education leader at UCSD. "We are very grateful to Sony for making this equipment available to our students and for their dedication to this program." Sony will donate twelve DCR-TRV38 MiniDV Handycam(R) camcorders. The camcorders deliver megapixel resolution with a larger-than-usual 3.5-inch SwivelScreen(TM) LCD. The latest video technology incorporated into the camcorders includes USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. streaming, making it possible to use the camcorder to stream live or recorded content to a personal computer. The gift is part of Sony's active philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. program in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. County, where the company employs more than 2,000 people. Sony USA Foundation allocates funds annually to support local San Diego institutions, and Sony employees on a volunteer committee vote on specific donations. "Education is our main priority," said Irene Balli-Dumas, Director of Government, Media and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , who also sits on the committee. "Fifty percent of all our philanthropy in San Diego goes to support education, and given the mandates of both Sixth College and Cal-(IT)2's Education group, this donation was a perfect fit for Sony." Sixth College will deploy the donated camcorders in its newly furnished Digital Playroom, a multimedia facility used by students as part of the college's ongoing commitment to Culture/Art/Technology. "The cameras will enable us to undertake some innovative film-making courses with students, and are a much higher grade than our students would normally get to use," said Wienhausen. "In order to make the Sixth College Digital Playroom really successful for our students, we rely on partnerships such as this with Sony." Sony has a long history of philanthropy benefiting UCSD programs, and is an industry partner of Cal-(IT)2 as well as a member of the Corporate Affiliates Program (CAP) of the Jacobs School of Engineering. Cal-(IT)2 is a partnership of UCSD and UC Irvine. Sony's gift contributes to the $1 billion fund-raising goal of The Campaign for UCSD: Imagine What's Next, which was publicly launched on March 15, 2003. Campaign priorities include supporting students and faculty through scholarships, fellowships and endowed en·dow tr.v. en·dowed, en·dow·ing, en·dows 1. To provide with property, income, or a source of income. 2. a. chairs; creating and expanding academic programs; funding research endeavors and health sciences advancements; and providing innovation funds and unrestricted support. The campaign total is $496.5 million as of Sept. 8, 2003 and is scheduled to conclude in June 2007. |
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