Sony DVD Player Using Genesis Chip for Progressive-Scan Video; Japanese AV Magazine Also Reports Toshiba And Panasonic DVD Players Utilizing The Same Chip.

Business/Technology Editors

TORONTO--(BUSINESS WIRE)--Sept. 5, 2000

Genesis Microchip (Nasdaq:GNSS) acknowledged today that Sony and Toshiba are using a Genesis "progressive processor chip" in new DVD players, as reported by Japanese audio-visual magazine "HiVi." The processor chip is the company's flagship digital line doubler, the gmVLX1A-X.

In a detailed review of the Sony DVP-9000ES progressive-scan DVD player, eminent Japanese AV critic Reiji Asakura cites many of the product's outstanding features. He reports the Genesis "progressive processor chip" is also used in the Toshiba SD9200 and Panasonic DVD-H1000 DVD players. (Panasonic was the first to use the gmVLX1A-X in a DVD player.)

"The Genesis chip is distinguished in that it supports 4:3 aspect ratio conversion," Asakura writes. "And because of this excellent/attractive function, the use of this chip is rapidly increasing."

Non-disclosure agreements prevent Genesis from publicizing their customers' products unless permission is secured or the information is made public via other means.

"We're delighted to be working with the major DVD manufacturers, which includes Panasonic, Sony and Toshiba," said Peter Mandl, Genesis Microchip's Marketing Director for Consumer Video. "We consider progressive-scan video to be an essential element in many next-generation consumer video products."

Asakura's review appears in the September issue of HiVi. The magazine has a monthly circulation of 200,000 and is available in Japan, China, Taiwan and Singapore. HiVi's website is located at: http://www.stereosound.co.jp/hivi.

The gmVLX1A-X integrated circuit (IC) uses Genesis Microchip's most advanced vertical/temporal filtering and scaling algorithms to convert interlaced (television-style) video for display on high-resolution, non-interlaced displays (e.g., digital TVs, progressive-scan DVD players, LCD TVs, video projectors, high-end home entertainment systems, etc.).

The Genesis chip ensures digital output video is always clean, sharp and stable; other processing methods often produce "jaggy" or "blocky" images.

Genesis Microchip Inc. -- an ISO9001-registered company -- is the leading supplier of digital LCD monitor controllers. Genesis processors are available with integrated dual interfaces (digital and analog) as well as with digital-only or analog-only interfaces for use with DVI and VGA-compatible computers. The company's highly integrated semiconductors are also used in DVD players, digital displays, home theater equipment and many other consumer applications. Genesis chips have been used in products from Acer, Apple Computer, Daewoo, Dell, Fujitsu, IBM, In Focus Systems, Hitachi, LG Electronics, Mitsubishi, NEC, Philips, Samsung, SGI, Sharp, Sony, Tatung, ViewSonic and more than 200 other companies.

Genesis is headquartered in Thornhill, Ontario, Canada, while its subsidiaries are located in Silicon Valley (Alviso, California) and Taiwan. Further information is available at: http://www.genesis-microchip.com.

Editor note:

-- Panasonic is a registered trademark of Matsushita Electric Industrial Co.,
Ltd.

-- Sony is a registered trademark of Sony Corporation

-- Toshiba is a registered trademark of Kabushiki Kaisha Toshiba DBA Toshiba
Corporation