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Sony's high profile.


Advertising agency 180 Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  has created a campaign for Sony Electronics featuring a crowd of celebrities.

In the TV commercials, the celebrities form a goofy panel that helps a consumer pick a new product, such as a big-screen TV. Panel members include Super Bowl MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip.  Peyton Manning, singer Justin Timberlake, "America's Next Top Model “ANTM” redirects here. For the Australian series, see Australia's Next Top Model.

America's Next Top Model (often shortened to Top Model or abbreviated as ANTM
" judge Nigel Barker and ESPN ESPN Entertainment and Sports Programming Network  reporter Erin Andrews.

The campaign will start this month and run through early 2010. In addition to TV. there will be online banners, and radio and print ads. In-store merchandising will include videos, floor mats, counter cards and displays.

Based in Santa Monica, 180 Los Angeles is a video and digital production house found ed by former TBWA\Chiat\Day executive Chris Mendola. The agency has about 200 employees in Los Angeles and Amsterdam, the Netherlands. Its name is based on a quote from movie director Francis Ford Coppola Noun 1. Francis Ford Coppola - United States filmmaker (born in 1939)
Coppola
 who said, "Whenever you get in trouble, do a 180 degree turn."

[ILLUSTRATION OMITTED]

Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or at (323) 549-5225, ext. 237.
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Title Annotation:ADVERTISING & PR; Sony Electronics Inc. signed a deal with 180 Los Angeles
Author:Russell, Joel
Publication:Los Angeles Business Journal
Article Type:Brief article
Date:Sep 7, 2009
Words:180
Previous Article:Truth about teenagers.(ADVERTISING & PR)
Next Article:HTC, a maker of stylish mobile phones, has hired Deutsch LA in Playa Vista as its North American agency of record.(Agencies & Accounts)(Brief article)
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